Company Profile:
Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!
Position Overview:
LawDepot.com is currently expanding and looking to recruit a Data Analyst – Digital Marketing in Edmonton, Alberta. This position will be responsible for managing one of the largest search engine marketing accounts in Canada and conducting in-depth data analysis. Comprehensive training is provided. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid work schedule.
Primary Responsibilities:
- Plan, implement, and manage a portfolio of search engine marketing campaigns (Google Ads, Microsoft Advertising) to boost website traffic and drive conversions
- Optimize and adjust campaign bids to maximize profitability and ensure peak performance
- Analyze and interpret financial data and key performance indicators to uncover actionable campaign change tactics
- Utilize internal reports to provide data-driven insights that enhance campaign effectiveness
- Conduct in-depth competitor and query research to identify optimization initiatives
- Audit and review campaign structure details to improve efficiency and results
- Experiment with writing new ad copy and craft compelling customer messages that convert
- Build product level knowledge to evaluate opportunities
- Review user level information and segment into audience lists for targeting purposes
- Work with cross functional departments (Legal, Marketing, Development) to execute projects
Knowledge and Skill Requirements:
- Post-secondary education in Business, Finance, Management Information Systems, Accounting, Operations Management, Marketing, Economics, or other Analysis related programs
- Experience conducting analysis on large data sets
- Excellent time management skills and the ability to balance multiple projects
- High level of proficiency using Microsoft Excel (Pivot Tables, Visualizations, Formulas)
- Meticulous attention to detail and strong organization skills
- Sound judgement and data driven decision making ability
- Ability to summarize complicated analysis and make recommendations
- Excellent written English communication skills and the ability to write short form advertising copy
- Knowledge of PPC / SEM advertising platforms (Google Ads, Microsoft Advertising) would be an asset
Why You Should Join the LawDepot Team:
- Excellent total compensation package
- Comprehensive health and dental benefits, plus an additional Health Care Spending Account
- Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
- Three weeks paid vacation, plus bonus personal days
- Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
- Company share plan
- Free catered lunches for the entire office
- Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
- Casual work environment
- Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
- Free and easily accessible parking
- Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
- Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office
How to Apply:
Please submit a resume and cover letter by email to [email protected] or submit online via our Careers page at https://www.lawdepot.ca/career
We thank all applicants; however, only those selected for an interview will be contacted.
Job Types: Full-time, Permanent
Work Location: Hybrid remote in Edmonton, AB T6E 5V1
