Job Overview
We are looking for an energetic and detail-oriented Digital Marketing Specialist – SEO & Google Ads to join our growing marketing team. You’ll manage and optimize SEO, Google Ads/PPC, local SEO, Meta platforms, and digital performance across TravelVAX and Drip Wellness.
Working closely with the Director of Marketing & Technology, you’ll execute digital campaigns, improve online visibility, drive qualified traffic and leads, and use analytics to continuously improve performance.
This is a hands-on opportunity for someone who enjoys search, data, campaigns, and measurable results, while helping grow both an established healthcare brand and a new wellness brand from the ground up.
This position is supported through a government employment subsidy/grant program. Applicants must be:
- Canadian citizens or permanent residents of Canada
- Legally entitled to work in Canada
Eligibility will be verified during the hiring process.
Responsibilities
- Plan, implement, and optimize SEO strategies to improve organic search rankings through keyword research, on-page and off-page techniques, and content optimization.
- Manage and refine paid advertising campaigns across Google Ads (formerly AdWords), Facebook Advertising, and Meta platforms to maximize ROI.
- Conduct comprehensive keyword research to identify high-impact search terms aligned with business goals.
- Develop compelling ad copy, visual assets, and landing pages using Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, and JavaScript to enhance campaign performance.
- Monitor website analytics using Google Analytics and other tools to track campaign performance, user behavior, and conversion metrics.
- Collaborate with content creators to produce engaging digital content that supports SEO efforts and advertising campaigns.
- Implement email marketing campaigns targeting specific audiences to nurture leads and promote products or services effectively.
- Stay updated on the latest digital marketing trends, platform updates, and best practices to continuously improve campaign effectiveness.
Qualifications
- Proven experience in digital marketing with a focus on SEO, Google Ads, Meta advertising platforms, and analytics tools.
- Strong knowledge of e-commerce platforms such as Shopify or WooCommerce is a plus.
- Proficiency in graphic design tools including Adobe Photoshop and Adobe Creative Suite.
- Familiarity with WordPress/ Webflow website management and basic coding skills in HTML, CSS, JavaScript is preferred.
- Ability to conduct thorough keyword research using industry-standard tools.
- Excellent analytical skills with the ability to interpret data from Google Analytics and other sources to inform strategy.
- Strong communication skills for collaborating across teams and presenting insights clearly.
Experience With These Tools Is an Asset
Google Tag Manager, BrightLocal, SEMrush, Ahrefs, Google Business Profile, Looker Studio or similar SEO, analytics and digital marketing platforms.
Candidates with experience in agency, in-house, freelance or contract environments are welcome to apply.
How to Apply :
If you’re passionate about SEO, Google Ads, and digital marketing and are excited to help grow healthcare and travel brands, we’d love to hear from you.
Please submit the following to [email protected]:
- Your resume
- A short cover letter explaining your interest in SEO, Google Ads and digital marketing
- At least 2 professional references
Please include “Digital Marketing Specialist Application” in the subject line of your email.
Join us as a Digital Marketing Specialist – SEO, Meta, and Google Ads — where your creativity fuels impactful campaigns that elevate our brand presence!
Pay: $22.00-$24.00 per hour
Expected hours: 40.0 per week
Benefits:
- Dental care
- On-site parking
- Store discount
- Vision care
Application question(s):
- Are you legally entitled to work in Canada?
- Are you a Canadian citizen or permanent resident of Canada?
- Tell us briefly about your hands-on experience with Google Ads. What types of campaigns have you managed, and what were you responsible for?
- Are you comfortable supporting digital marketing across TravelVAX and its affiliated brands?
Experience:
Work Location: In person
