Director, Marketing
Network Innovations
Calgary, AB

Job title:

Director, Marketing

Department:

Marketing

Location:

Calgary, Canada

Supervisor:

President

JOB DESCRIPTION

Job purpose:

Increase the brand awareness and value of Network Innovations leading to higher sales margins and robust lead generation.

Duties and responsibilities:

  • Development of a multi-year marketing strategy to advance the Network Innovation new brand concept among our target vertical markets
  • Creation and execution of an annual marketing plan to support the Sales strategies of the four commercial divisions
  • Delivery of global trade show/events for NI global offices
  • Development of standards and best practices for the distributed use of social media across various channel leading to increased lead generation and customer service
  • Developing focused market penetration strategies utilizing CRM, SEO, and database marketing
  • Research market conditions communicating industry trends, changes and challenges
  • With the divisional Presidents, develop and manage targeted marketing campaigns
  • Leading digital marketing and asset development
  • Negotiate and execute partnership marketing programs including promotions, sponsorship, co-op and development funding
  • Handle all marketing collateral demands and distribution
  • Technical and business writing and aggregation including quarterly newsletters, web content, technical collateral, and sales communications
  • Respond to Executive requests for additional information or special analysis

Qualifications:

  • BS/BA Degree required, 5+ years marketing experience; solutions sales in the enterprise or government sectors, telecommunications, and technology are preferred
  • Proficiency with Microsoft office, Adobe Creative Suites, publishing, and email distribution programs
  • Creative skills and collateral development including copy writing, web content, photography, video, graphic and visual design
  • Experience in managing a brand or, preferably, a family of brands
  • Experience in using social media to build a brand’s value and provide customer service
  • Ability to multi-task, prioritize and manage deadlines
  • Experience with global tradeshow/Event Management
  • Self-motivated, high-energy, results oriented with an open, positive attitude quickly adapting to team and individual dynamics
  • Resilient and adaptable to change and able to improvise and work in a high pressure and fast paced environment.
  • Strong collaborative and problem-solving skills.
  • Ability to effectively and efficiently handle multiple, simultaneous and detailed tasks.
  • Pleasant, personable, professional demeanor in the workplace
  • Experience working cross-culturally and in a multi-national organization.
  • A willingness to embrace and live the core values of Network Innovations

Direct reports:

  • Field Marketing Coordinator
  • Graphic Designer/Marketing Coordinator
  • Social Media Coordinator (part-time)

Working conditions:

The position is based in a professional office working a 40-hour week with overtime, weekend and evening hours as required to support special project/event activities. The position requires occasions in the field working outdoors and at third party locations. The position regularly requires the use of standard office equipment, specialty digital imaging/video equipment, custom software/systems, and the need to learn new technologies.

Physical requirements:

An ability to travel in the U.S., Canada, and abroad. Sitting and using a computer for extended periods of time. Position requires ability to stand for extended periods, lift up to 50lbs. and reach overhead.

Benefit package and PTO included

Disclaimer Statement: This job description lists the essential functions of the position and is not intended to include every job duty and responsibility specific to a position. An employee may be required to perform other related duties not listed above provided that such duties are characteristic of that classification.

Job Type: Full-time

Experience:

  • Social Media: 5 years (Required)
  • Global tradeshow/Event Management: 5 years (Required)
  • Brand Management: 5 years (Required)
  • Marketing: 5 years (Required)

Education:

  • Bachelor's Degree (Required)

Location:

  • Calgary, AB (Required)