About the Role | 职位介绍
We are seeking a performance-driven Digital Marketing & Growth Specialist to lead our paid advertising efforts while supporting content and social media execution.
This is a results-oriented role focused on driving student inquiries and enrollment, managing and optimizing Google Ads and Meta Ads campaigns, and supporting content creation and social media operations to enhance campaign performance.
This role is not purely a content role. Strong hands-on experience in paid advertising is required, while content and social media skills are expected as supporting capabilities.
我们正在招聘一名以效果为导向的数字营销与增长专员，核心负责广告投放，并支持内容与社媒执行。
该岗位重点包括推动招生咨询与转化、负责 Google Ads 与 Meta Ads（Facebook / Instagram）投放与优化，以及通过内容与社媒支持提升广告效果。
本岗位不是纯内容岗位，广告投放能力为核心要求，内容能力为辅助能力。
Key Responsibilities | 主要职责
Paid Advertising（核心职责）
- Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
- Manage campaign structure, targeting, bidding strategies, and budget allocation
- Optimize campaigns for lead generation, conversion rate, and ROI
- Continuously test and improve creatives, copy, and landing pages
- 负责 Google Ads 与 Meta Ads（Facebook / Instagram）广告投放与优化
- 管理广告结构、受众定向、竞价策略及预算分配
- 以获客与转化为目标持续优化广告效果（CPL、转化率、ROI）
- 持续进行素材、文案及落地页测试与优化
Tracking & Analytics（数据与埋点）
- Set up and manage tracking systems, including Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel
- Track full funnel performance from ad to landing page to inquiry
- Analyze performance data and provide actionable insights
- 负责 GA4、GTM 及 Meta Pixel 等数据埋点与分析
- 跟踪完整转化链路（广告 → 页面 → 咨询）
- 基于数据分析提出优化建议
Content & Social Media Support（内容与社媒支持）
- Support creation of marketing content including ad creatives (images, videos, copy) and social media posts
- Manage and maintain platforms such as Instagram, Xiaohongshu, and WeChat
- Ensure content aligns with campaign goals and brand positioning
- 支持广告及营销内容制作（图片、视频、文案）
- 负责基础社媒运营（Instagram、小红书、微信等）
- 确保内容与广告目标及品牌定位一致
Conversion & Funnel Optimization（转化优化）
- Improve landing pages and user journey to increase conversion rates
- Work with admissions team to improve lead quality and conversion
- Support development of a clear enrollment funnel
- 优化落地页与用户路径，提高转化率
- 与招生团队协作提升线索质量与转化效果
- 协助建立清晰的招生转化漏斗
Campaign & Brand Execution（营销执行）
- Support Open Houses, recruitment campaigns, and school events
- Ensure consistency across campaigns and brand messaging
- Coordinate with internal teams and external vendors
- 支持开放日、招生推广活动及市场项目执行
- 确保品牌在各渠道中的一致性
- 协调校内团队及外部合作方
Required Qualifications | 任职要求
- Strong hands-on experience with Google Ads and Meta Ads (Facebook & Instagram)
- Proven experience in lead generation and conversion campaigns
- Experience with GA4, GTM, and conversion tracking
- Ability to manage and optimize campaigns independently
- Working knowledge of content creation and social media platforms
- Strong analytical and data-driven mindset
- Good English communication skills; Mandarin preferred
- 必须具备 Google Ads 与 Meta Ads（Facebook / Instagram）投放经验
- 有实际获客与转化类广告经验
- 熟悉 GA4、GTM 及转化追踪
- 能独立完成广告投放与优化
- 具备基础内容与社媒能力
- 数据敏感，具备分析与优化能力
- 英文沟通能力良好，普通话优先
Preferred Background | 优先背景
- Experience in education marketing, private schools, or student recruitment
- Experience targeting parents and international students
- Experience in both paid campaigns and organic growth
- Experience reporting campaign performance and lead quality
Candidates with strong paid advertising experience but moderate content skills are highly encouraged to apply.
- 有教育行业、私校招生或留学推广经验优先
- 有面向家长或国际学生的营销经验优先
- 有广告投放与自然流增长结合经验优先
- 有营销数据复盘经验优先
Resume Submission Requirements | 简历投递要求
Please clearly include the following in your resume:
- Paid advertising experience (platforms, budget, campaign results)
- Tracking experience (GA4, GTM, Meta Pixel)
- Content and social media experience
- Measurable results such as CPL, number of leads, conversion rate, or ROI
请在简历中明确说明：
- 广告投放经验（平台、预算、数据结果）
- 数据埋点经验（GA4、GTM、Pixel）
- 内容与社媒运营经验
- 可量化的营销成果（如获客成本、线索数量、转化率等）
How to Apply | 申请方式
Please submit your resume along with any relevant portfolio, campaign examples, or performance data.
请提交简历，如有作品集、广告案例或数据成果，欢迎一并提供。
Closing Statement | 说明
We are not looking for someone who only runs ads or only creates content. We are looking for someone who can do both—and understands how they work together to drive real growth.
我们不寻找只会投广告或只会做内容的人，而是寻找能够将两者结合，并真正推动增长的人。
Pay: $45,000.00-$65,000.00 per year
Benefits:
- Extended health care
- Flexible schedule
- On-site parking
Experience:
- Digital marketing: 2 years (required)
Work Location: Hybrid remote in North York, ON M3B 2V9
