At ZeroKey, we have one mission; to drive optimization through operational visibility.
Our world is analog, leaving most day-to-day activities "invisible" to the digital domain. By precisely digitizing physical processes with our patented and breakthrough hyper-accurate location technology, Quantum RTLS, ZeroKey is revolutionizing industrial environments, one factory, warehouse, and facility at a time.
Quantum RTLS is a positioning system that tracks the 3D location of assets, people, and equipment in real-time with an accuracy of 1.5 mm - a 100-fold accuracy gain over the next closest competitor. We’re modernizing traditional industries, from manufacturing to construction job sites, by precisely digitizing workflows, material flows, and operations to drive real-time quality control, complete operational visibility, process optimization, and much more.
ZeroKey is a venture-funded, high-growth tech company headquartered in Calgary. Founded in mid-2016, ZeroKey has experienced tremendous growth that is only accelerating as our technology reaches more customers and markets. With 30+ core patents and a global market focus spanning over 15 countries and 3 continents, we are excited to add this new role to the team along with several others as part of our long-term growth plan.
Want to know what it’s like to work at ZeroKey? Join us for a tour of our new 20,000 sq. ft. facility: https://youtu.be/rxNhGiFayGA
The Role:
ZeroKey is on an ambitious growth trajectory, and we need a passionate, adaptable, and analytical individual to help plan, manage, and scale our pay-per-click (PPC) marketing activities and overall SEM & SEO strategy. The successful candidate will be responsible for conducting keyword research, designing and implementing all paid search campaigns on Google, Bing, and LinkedIn, as well as other search and display marketing engines. A minimum of 5-years previous experience building and scaling PPC campaigns is a must. The SEM Specialist will be responsible for implementing and managing multi-million dollar ad campaigns, optimizing ad text, keywords, landing pages, and over paid search lead generation to drive lower CPA, increased ROI, high quality prospects, improved conversion rates, and increased traffic to our website.
What You Will Work On:
- Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns.
- Monitor redirects, click rate, bounce rate, and other KPIs.
- Track, report and analyze website analytics, and PPC initiatives.
- Manage campaign expenses, estimate monthly costs, and reconcile discrepancies.
- Optimize copy, website pages, and landing pages for paid search engine marketing campaigns.
- Perform ongoing paid keyword research, expansion, and optimization.
- Research and analyze competitor advertising links.
- Develop content strategy for landing pages.
- Stay up to date with the latest trends and best practices in search engine marketing.
- Manage campaign content to attract website visitors and convert them to leads.
- Produce regular ad campaign performance reports and propose and implement responsive strategies for continued improvement.
Additionally, You Will Have:
- Strong analytical skills and a self-starter attitude.
- Familiarity with A/B and multivariate experiments.
- The ability to work within deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives.
- A thorough understanding of website and ad campaign analytics and the ability to make recommendations to improve performance and test new tactics.
- Exceptional time management and organization skills. You thrive in a fast-paced working environment and can manage a variable workload.
- Strong interpersonal skills and the ability to work collaboratively with other team members.
- Proven problem-solving skills. You’re a strategic thinker.
- A sense of ownership and pride in your performance and its subsequent impact on the company’s success.
Experience and Education:
- 3+ years experience in an SEM role
- Proven SEM experience and success managing PPC campaigns (budget of $50,000+ per month) across Google, Yahoo, Bing, or LinkedIn.
- Experience with SEM tools such as Semrush, Moz, etc.
- Well-versed in data-driven performance marketing, and deep understanding of drivers of conversions, click through rates, and
- Deep knowledge of analytics modelling and performance tracking of ad campaigns
- Working knowledge of HTML, JavaScript, CSS, and WordPress development as it relates to ad technologies and campaigns is a bonus.
- In-depth experience with bid management tools.
- Ability to analyze data and provide evidence-based recommendations.
- Experience with website analytics tools (e.g., Google Analytics and Google Search Console, Yoast, Ahrefs, Moz, etc.)
- Experience with CRM software, preferably HubSpot or a similar platform.
- Proficiency with standard Microsoft Office 365 software (Windows, Word, Excel, Outlook, OneDrive, PowerPoint, etc.).
Job Type: Full-time
Pay: $100,000.00-$130,000.00 per year
Benefits:
- Flexible schedule
- Work from home
Flexible language requirement:
Schedule:
Education:
- Bachelor's Degree (preferred)
Experience:
- SEM: 3 years (preferred)
- SEO: 3 years (preferred)
Work Location: Remote
