We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
CIBC Global Asset Management is among the largest asset managers in Canada with over $200 billion in assets under management. CIBC Asset Management offers and supports a variety of investment products to meet the needs of investors in the Institutional, Mass, Mid and High Net Worth market segments.
The successful candidate will build and lead the execution of data-informed product marketing strategies for CIBC Global Asset Management’s investment products , specifically exchange traded funds (ETFs) . Reporting to the Director, ETF Marketing, t he Senior Manager, Product Marketing will be a critical partner across the entire business, working closely with Product, Global Distribution, and the rest of the Wealth Marketing team to bring the right value proposition, positioning, messaging, and channel strateg ies to life.
At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.
The expected annualized base salary range for this role is $105,000 - $115,000.
The base salary is determined by a variety of factors, including the candidate’s skills, experience, and job-related knowledge, as well as geographic location and specific business needs. Our compensation philosophy supports ongoing growth and development, enabling progression within the salary range as team members advance in their roles.
In addition to base pay, compensation for this role includes participation in an annual discretionary incentive or bonus program.
We are committed to providing fair, equitable, and competitive compensation opportunities for all employees and we encourage open conversations about compensation throughout the recruitment process.
How You’ll Succeed
Product positioning and messaging. With a strong understanding of the investment industry , you will work closely with the ETF product team to combine complex product information with expert storytelling to craft compelling position ing and messaging of our ETF products in the market .
Product marketing go-to-market . Lead the creation, development, and execution of ETF product marketing projects, including fund launches, product management changes, and opportunistic sales campaigns.
Campaign development and execution . Integrate business goals and project objectives to lead and develop compelling marketing campaigns across owned and paid media , working with internal and external agenc ies and media partners.
Relationship and stakeholder management . Partner with internal stakeholders to understand the business objectives and identify marketing opportunities based on insights, market research and other relevant data . You will build and maintain strong relationships at all levels of the organization.
Measur e impact . E stablish measures of success for marketing campaigns and share progre ss, insights, and recommendations for optimizing results with other team members and leaders across the organization .
At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]
CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
