Digital Marketing Specialist - Email
Eminence Organic Skin Care
Vancouver, BC

Eminence Organic Skin Care

Digital Marketing Specialist - Email Marketing Experience

How to Apply

Please submit a resume and cover letter with "Digital Marketing Specialist-Email" in the title.

For more information on Eminence Organic Skin Care, visit our website www.eminenceorganics.com, Facebook Page www.facebook.com/EminenceOrganicSkinCare and YouTube Page www.youtube.com/user/eminenceorganics.

The Application

*Update on Friday, June 21st, 2019 screening & interviews are in process, however, applications submitted immediately are still welcomed and considered.

Competitive Salary, Bonuses, Extended Health Benefits, Wellness Program, Product Discounts and Green Transportation Incentives

Location: West Broadway and Cambie, Vancouver, Canada at Eminence’s Central Office

Hours of Work: Monday – Friday from 8am – 4:30pm

Role Summary

Eminence Organic Skin Care is looking for an Digital Marketing Specialist - Email who is passionate about skin care and wellbeing. The Digital MarketingSpecialist - Emailknows how to use email marketing best practices and web analytic insights to enhance Eminence Organics' digital presence. The Digital MarketingSpecialist - Emailwill work cross-departmentally to engage both spas (Eminence Organics’ Customers) and End-Consumers with Eminence’s brand & products through effective marketing emails and transactional emails.

Reporting and Peer Relationships

The Digital MarketingSpecialist - Emailreports to the Digital Marketing Team Lead and will work closely with everyone in the Digital Experience Team, Marketing & Communications Team as well as other departments throughout Eminence.

Overall Roles and Responsibilities

Duties and responsibilities include, but are not limited to:

Email Marketing

  • Maintain a solid understanding of email marketing strategies, best practices and regulations throughout North America (including CASL) and Global markets (including GDPR)
  • Work with the Digital Experience Team and cross-departmentally to develop and implement a complete email marketing strategy (including strategies for new email acquisition and campaign content for Professional Customers, Leads and End-Consumers)
  • Maintain the email marketing content calendar
  • Maintain email contacts in Eminence’s email marketing and marketing automation technology (currently HubSpot)
  • Develop End-Consumer and Professional Customer email campaigns and automated email workflows
  • Conduct A/B testing to optimize End-Consumer and Professional Customer email campaigns
  • Carry out segmentation of the email database and implement remarketing strategies
  • Create and develop new mobile-friendly email templates and redesign of existing templates individually and in collaboration with Eminence’s Graphic Designers and Web Developers
  • Generate and present reports and analytics of Eminence’s email marketing strategy, including the financial impact of the email marketing channel on Eminence’s B2B ecommerce
  • Organize email marketing across the organization in efforts to improve efficiencies and reduce operating costs
  • Work collaboratively with the Marketing & Communications Team to ensure cohesion between email communications and offline marketing communications
  • Work collaboratively with Eminence’s Customer Development Team to ensure cohesive email follow-up to professional attendees at industry Tradeshows & Events
  • Optimize all transactional email correspondence
  • Create meaningful user experiences through email that promote long-term engagement with the Eminence brand
  • Identify areas of opportunity and improvement in the email processes and content

B2B Ecommerce

  • Contribute to the financial success of the business by driving ecommerce sales through the email marketing channel
  • Use web analytic and sales data to maximize sales and optimize the user experience

General

  • Provide coverage for other members of the Digital Experience Team as needed, especially the Digital Experience Coordinator
  • Perform Other Duties as Required
  • Exemplify the Eminence Organic Skin Care Core Values
  • Keep commitments and meet deadlines
  • Execute development schedules and campaign schedules on time
  • Ensure accuracy of facts, grammar and spelling in all content
  • Stay informed of best practices and innovation in business and technology
  • Utilize appropriate business language in all forms of communication
  • Be willing to work extra time during busy periods and when requested
  • Respond to internal and external Customer calls and e-mails within 1 business day

Experience Required

  • Post-secondary education in Business or Communications with a Marketing focus or related experience
  • Digital Marketing experience with a focus in email marketing and marketing automation technology – 2+ years
  • Ecommerce experience – 2+ years (B2B Ecommerce experience an asset)
  • Web Analytics (Google Marketing Platform Tools) – 2+ years
  • HubSpot CRM & Marketing Suite experience an asset
  • Email template development experience an asset
  • Digital graphic design experience an asset
  • Drupal and Drupal Commerce experience an asset
  • Skin care industry experience or proven passion for the industry an asset

Skills Required

  • Website Management and User Experience design
  • Impeccable written and oral English skills
  • Exceptional attention to detail
  • Ability to multitask and manage time effectively to meet deadlines
  • Ability to work in a fast-paced, rapidly changing environment
  • Intermediate-Advanced knowledge of Microsoft Office (Outlook, Word, Powerpoint, Excel)
  • Excellent interpersonal and communication skills
  • Impeccable proofreading ability
  • Working knowledge of HTML and CSS

Job Type: Full-time

Experience:

  • Digital Marketing (email marketing focus): 2 years (Required)
  • Ecommerce: 2 years (Preferred)
  • Web Analytics (Google Marketing Platform tools): 1 year (Preferred)