Coordinator, Social Media & Content
Loblaw Companies Limited
Canada
25 York Street, Toronto, Ontario, M5J 2V5
President’s Choice Bank is a wholly-owned subsidiary of Loblaw Companies Limited (LCL) and was established to promote President’s Choice Financial services offered by strategic partners in all regions of Canada. PCF has grown to over 3 million customers earning millions in better interest rates, free groceries and other rewards. It operates in the following segments:

Mastercard : The President’s Choice Financial MasterCard is offered and operated by President’s Choice Bank.
Insurance : Home and auto insurance are offered through affiliates and relationships with several insurance companies.
PC Services , which includes PC Financial Insurance, PC Mobile, The Mobile Shop, Prepaid Cell Phones Express and gift card businesses, is a new business in growth mode.
PC Optimum : All PCF customers have the opportunity to earn PC Optimum Points that can be redeemed in a LCL and SDM stores.

Loblaws Inc. is a wholly-owned subsidiary of Loblaw Companies Limited (LCL). LCL is Canada’s largest food distributor and has expanded into certain non-food categories, with operations across the country. LCL concentrates on food retailing with the objective of providing consumers with the best in one-stop shopping for everyday household needs.

PCF is an important business unit within LCL that manages and develops the products and service programs in order to improve the customer experience, maximize value, and provide a platform to enhance customer insights and relationships. PCF’s vision is to provide superior value financial products to consumers.

The Coordinator, Social Media & Content Marketing will join a growing team focused on performance and content marketing across a range or disciplines. Reporting to the Manager, Social Media & Content Marketing, the role is responsible for supporting the Manager with the development of tactics and strategies related to Community Management, Social Customer Experience, and Content Strategy, Curation & Creation. The Coordinator, Social Media & Content Marketing will perform the following functions in the organization:

What You'll Do:
Fulfill day-to-day operations for social media and content marketing initiatives, which will include owning content calendars across various lines of business (PC Financial, PC Insurance, The Mobile Shop, and PC Insiders Subscription), scheduling content across different platforms including but not limited to Facebook, Instagram, Twitter, Pinterest, blogs, and influencer channels.
Work on serving best-in-class customer experience by moderating all our social media channels, overseeing community management, and ensuring SLA adherence.
Craft reporting to effectively communicate social media analytics to stakeholders across lines of business.
Manage social listening reporting across all lines of business.
Work with agencies on content strategies, creation, and curation.
Administer budget, including tracking, reporting and invoicing.
Manage relationships with external partners.
Develop strategic test and learn opportunities for creative asset development, media strategies and beyond.

What You'll Need:
University degree in communications, business, marketing, or a related discipline.
1-2 years of experience in marketing or social media, preferably within a financial institution or retail company.
Thorough understanding of social media and the digital marketing landscape at large. Must have a comfort level to discuss and contribute to social and content strategies.
Have a creative eye, but a strong analytical mind to garner data-driven insights that inform decision-making.
Be an avid social media consumer, with a pulse on industry trends and best-in-class content marketers.
Highly organized with a high degree of attention to detail.
Proven writing, storytelling, and presentation skills.
Highly motivated, self-starter, who can manage a range of responsibilities and multitask effectively.
Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Number of Openings:
1
PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

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