Product Marketing Manager for Cockpit Crew applications
Montréal, QC
Profession: Product Management

Work Location: Americas-Canada-Montreal

Other Locations: Europe-France-Paris, Europe-United Kingdom-London




Welcome to SITA... We lead one of the most exciting and advanced industries on earth. Around the world, nearly every passenger flight relies on SITA technology, almost every airport and airline does business with us, and it’s our job to support their operations. As the world's leading air transport IT and communications specialist, we’re committed to meeting the demands of the air transport industry around the clock, every day.

Our Vision: Easy air travel every step of the way


With us there are no limits for people looking to explore the edges of possibility and beyond. Together, we Go.Far.
Challenge: Our people take on some of the biggest challenges in our industry. They aren't afraid to think bigger, work harder and deliver smarter solutions that are continuously transforming air travel.

Opportunity: Taking on these challenges opens up a world of opportunities for our people. We make sure they have the chance to develop their skills, explore new horizons and grow their careers on a global scale.

Note that these benefits can change and some of these benefits have ‘conditions’ and may not apply to all employees

SITAONAIR, as a subsidiary of SITA, is the leading provider of Cockpit Communication services and Flight Operations solution to Airlines worldwide.

At SITAONAIR, we believe that embracing a digital shift will reinvent the operation of aircraft, flight and on-board experience – making it safer, more efficient and enjoyable.
At SITAONAIR, we deliver to our customers the promises of the connected aircraft, and power innovation with recognized expertise and future-proof solutions.
With the advent of IP in the cockpit and the introduction of new generation aircrafts, SITAONAIR is constantly investing into its product and service portfolio.

We are looking for a product marketing manager that possesses the right balance of technology and business savviness. In this position, you will manage our portfolio of Cockpit Crew applications assuring that long term strategic, financial and customer satisfaction objectives are achieved. If you are passionate about aviation, innovation, market analysis, product development and marketing then this is the right job for you!

Key Responsibilities

Product Marketing
  • Establish and implement an effective channel 'go to market' strategy for the products
  • Lead all product marketing activities during the lifetime of the product including the product
  • Develop and document product value proposition and unique selling points
  • Support Sales forces with a clear product value proposition and training content
  • Support bid management processes and pre-sales customer interactions
Product Innovation/Definition and Life Cycle Management
  • Establish and maintain partnerships to secure required supply chain and add value to the portfolio
  • Proactively work together with other teams to assure that all aspects of the product are properly industrialized
  • Continuously analyse the market to timely identify market opportunities and threats and to inform product development
  • Proactively look for synergies and integration opportunities with other SITAONAIR and SITA Group products
Product Pricing Strategy
  • Define a pricing strategy for the product(s) in the marketplace to achieve desired sales volumes/optimized profit
  • Ensure that key players understand the pricing strategy and apply it
Product Performance
  • Own and continuously monitor product profitability
  • Creation of new and updating of existing product business cases
  • Develop and maintain product dashboard that displays measurement of product financial, customer satisfaction and business objectives
  • Hold regular product & market optimization reviews with Leadership team that focus on making recommendations in how to drive improved performance of the product from a commercial and where relevant, technical perspective

Education & Qualifications
  • Bachelor degree level or equivalent in a technical, business or marketing discipline essential,
  • Master degree or MBA is a plus
  • 4 to 8 years relevant business experience in a high-tech, global company
Knowledge & Skills
  • Minimum of 5 years’ experience as Product Manager with a track record of delivering results in a global business environment and within a technology solutions-based business.
  • Experience in commercial airline business environment, preferentially in cockpit domain
  • Proven record in establishing and managing product partnerships
  • Good knowledge of Product Management, Stage Gate or other product development methodology
  • Familiarity with SITAONAIR Portfolio and prior experience or knowledge of airline operations is beneficial
  • Understanding of the latest trends and innovations within the airline/airport industry and relevant technology areas
  • Capability of leading and influencing virtual teams focused on delivery and support within an international environment
SITA is an Employment Equity Employer and values a diverse workforce. In support of our Employment Equity Program, women, Aboriginal people, members of visible minorities, and/or persons with disabilities are encouraged to apply and self-identify in the application process.


Job Posting: Oct 3, 2019, 3:17:05 AM