Our Company
Based in Toronto, Craft 360, formerly Lost Craft Inc., is a leading craft beverage company representing a diversified portfolio of craft brands including Lost Craft Beer & Cider, High Park Brewery, Local Spirits Distilling Co, & Dejado Tequila. We support our local community and promote inclusiveness with everything we do. Innovation and authenticity guide our products, collaboration and teamwork drives our culture, an experience that’s crafted for everyone is what we deliver.
Overview
We are seeking a dynamic and creative Social Media Coordinator to join our marketing team. This role is ideal for someone passionate about digital marketing, with a keen eye for design and a strong understanding of social media platforms. The successful candidate will be responsible for developing and executing engaging content strategies across various channels, enhancing brand visibility, and driving customer engagement. Experience with e-commerce, SEO, and analytics tools is highly valued to support our online growth initiatives.
Responsibilities
- Develop, implement, and manage social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Create compelling visual content ensuring brand consistency and high-quality graphics including photography and compelling short form video content.
- Manage social media scheduling to ensure consistent posting schedules.
- Monitor social media trends and analyze engagement metrics using Google Analytics to refine strategies and increase audience interaction.
- Collaborate with the marketing team to align social media efforts with overall branding and promotional campaigns.
- Proofread all content to maintain professionalism and accuracy before publishing.
- Stay updated on digital marketing best practices, platform algorithm changes, and emerging trends to keep strategies current.
Skills
- Proven experience in social media management within an e-commerce or digital marketing environment.
- Strong graphic design skills with proficiency in Canva, Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite is an asset.
- Strong content creation skills including photography and short form video.
- Familiarity with social media management tools
- Experience with Facebook Advertising and other paid social media campaigns.
- Excellent proofreading skills with a keen eye for detail.
- Strong understanding of digital marketing concepts, including content creation, branding, and audience engagement. This position offers an exciting opportunity for a creative professional eager to make an impact in the digital space while working in a collaborative environment that values innovation and strategic thinking.
Pay: $20.00-$24.00 per hour
Benefits:
- Casual dress
- Company events
- Discounted or free food
- Flexible schedule
- Mileage reimbursement
- Store discount
Work Location: Hybrid remote in Toronto, ON M6N 3V8
