Purpose
Support our Founder, Jasmin, in growing brand presence for Purplesful Snacking and WoodBloom Umami across social, digital, and live consumer channels. Second set of hands and a second face — not a back-office role.
Core responsibilities
- Own day-to-day social content: shoot, edit, post, engage. Short-form video first (TikTok, Reels, YouTube Shorts).
- Build and run a content calendar across both brands; keep a steady cadence without Jasmin having to drive it.
- Use AI tools to multiply output — copy variants, image/video editing, caption and asset generation, competitive and trend research, basic automation of repetitive marketing tasks.
- Support paid and organic digital: Meta/TikTok ad basics, email and SMS flows, Shopify/DTC merchandising, listing content for retail.com pages.
- Execute consumer shows and demos — booth setup, selling, sampling, capturing content on the floor, post-show follow-up. Includes weekends and travel (CHFA, Expo West, regional shows).
- Track and report simple metrics: engagement, follower growth, show revenue and cost per sample, email list growth.
Profile
- 0–3 years experience; portfolio or personal/creator accounts matter more than a degree.
- Genuinely native on social — has built an audience for something, even small.
- Fluent with AI tools as a daily working habit, not a curiosity.
- Comfortable and energetic selling face-to-face to strangers.
- Self-directed. Will be given a goal, not a checklist.
- Valid driver's licence; able to lift show equipment.
Nice to have
Food/CPG or natural products background, video editing (CapCut/Premiere), Shopify, Klaviyo, basic design (Canva/Figma).
Pay: From $20.00 per hour
Benefits:
- Casual dress
- Company events
- On-site parking
- Wellness program
- Work from home
Work Location: Hybrid remote in Toronto, ON M5R 2M7
