Location:
Toronto, ON, CA, M5J 2V5 Calgary, AB, CA Vancouver, BC, CA
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Req ID: 55629
Jobs by Category: Sales and Marketing
Job Function: Marketing
Status: Full Time
Schedule: Regular
Description
JOIN OUR TEAM
The Integrated GTM team is responsible for leading go-to-market frameworks and strategic alignment across TELUS' Consumer marketing organization — spanning Wireless and Wireline. We are at the center of the consumer organization, working with a large group of cross-functional stakeholders to ensure all marketing initiatives seamlessly support and drive our business priorities across all channels. We ensure that every initiative comes to life for customers and sales reps with clarity, consistency, and impact.
HERE'S THE IMPACT YOU'LL MAKE AND WHAT WE'LL ACCOMPLISH TOGETHER
As a Senior Market Manager, you'll lead Go-To-Market (GTM) coordination of major Wireless and Wireline marketing initiatives, bridging marketing strategy and operational execution. This role sits at the center of our GTM function, owning end-to-end launch readiness and ensuring seamless coordination across channels, commercial partners, and customer segments.
You'll own the orchestration of the entire GTM lifecycle — from plan through execution and post-launch feedback — while building scalable processes that enable consistent, high-impact delivery. You'll drive alignment across functions, partner with messaging, execution, and channel enablement teams, and serve as a trusted authority on GTM standards and execution rigor.
HERE’S HOW
Project Leadership: Lead end-to-end GTM workstreams for major product launches and strategic initiatives, owning detailed workback schedules and ensuring thoughtful, coordinated execution across all channels
Strategic Planning & Governance: Develop and enforce comprehensive GTM frameworks and standards. Manage the master calendar and ensure all initiatives align to and support business objectives
Cross-Functional Alignment: Partner closely with commercial leads, messaging teams, channel enablement, and go-to-market execution teams to drive consistency, coordination, and effectiveness across the entire customer and rep experience
Launch Readiness & Execution Rigor: Ensure channel and customer readiness across key initiatives. Define clear accountability, timelines, and quality standards that enable seamless execution and post-launch optimization
Marketing Analytics & Optimization: Define KPIs to track program performance and GTM impact. Analyze market data, competitive intelligence, and customer insights to continuously sharpen GTM strategy and effectiveness
Process Innovation: Identify and drive enhancements to downstream processes, tooling, and workflows that simplify execution and enable the team to scale impact
Qualifications
YOU'RE THE MISSING PIECE OF THE PUZZLE IF YOU HAVE:
University degree, preferably in Marketing, Project Management, Business Administration, Communications, or a related field
5–7 years of relevant marketing, strategy, or GTM experience in telecommunications or B2C industries
Proven ability to lead end-to-end initiatives with strong project management, organizational, and cross-functional coordination skills
Exceptional communication and storytelling abilities across verbal, written, and presentation formats for all organizational levels
Strong business acumen with the ability to analyze and understand core business KPIs
Experience engaging diverse stakeholders and collaborating with leadership to drive alignment
Strategic and creative thinking approach with ability to thrive in ambiguous environments and evolving priorities
Familiarity with pricing strategy, offer mechanics, or competitive positioning in telecom markets
Experience with marketing automation, process governance, or tooling enhancements that drive operational efficiency
Salary Range: $86,000-$136,000
Performance Bonus or Sales Incentive Plan: 15%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …
Job Type: This is for a current vacancy
A bit about us
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.
