Job Overview
Our client is seeking a creative and strategic Social Media & Content Manager to lead their digital marketing efforts across various platforms. The ideal candidate will develop engaging content, optimize online presence, and drive brand growth through innovative social media campaigns. This role requires a strong understanding of SEO, and digital marketing strategies to enhance their brand visibility and engagement. The position offers an exciting opportunity to shape their online voice and connect with their target audience effectively.
The Details:
About the Clinic
Clinic is a patient-centered, precision-driven medical aesthetics practice focused on ethical, thoughtful, and individualized care. Our health and wellness services blend evidence-based medicine with functional and hormone-focused approaches, always grounded in respect, transparency, and long-term patient outcomes.
We are expanding our team and are seeking a social media and content manager who align with our values, clinical philosophy, and high standards of patient care.
The role
This is not a scheduling job with a bit of design on the side. You'll own our social presence end to end: organic content, paid ads, and email. You'll be in the clinic regularly to film, so you need to be local — this is a camera-in-hand role, not a fully remote one.
You'll work directly with the co-founders. Small team, fast decisions, your ideas actually get made.
What you'll own
- Plan, create, and publish content for TikTok, Instagram, and Facebook — short-form video is the heart of this role
- Film b-roll and content in-clinic: treatments, the team, behind-the-scenes, client education — and make people feel comfortable on camera while you do it
- Edit short-form video with sharp pacing, captions, and trending audio where it fits the brand
- Spot platform trends early and adapt them for a skin clinic audience — without chasing every trend that doesn't fit
- Build and manage Facebook and Instagram ad campaigns in Meta Ads Manager: audiences, creative, budgets, testing, and optimization
- Write and send 2 newsletters per month that people open and read
- Engage with our community — comments, DMs, and reviews
- Deliver a monthly report: what worked, what didn't, and what you're doing next — tied to bookings and inquiries, not just likes
You're a fit if
- You have 2+ years managing social media for a brand or business — and the accounts to prove it
- You have hands-on Meta Ads Manager experience: you've built and run real campaigns with real budgets, not just boosted posts
- You understand the advertising rules around health and beauty content — before-and-afters, treatment claims, and what Meta will and won't approve
- You can shoot and edit short-form video that stops the scroll
- You write well — captions, hooks, and emails that sound human
- You're local to the Niagara region and can be in-clinic on a regular schedule for filming
- You're organized, self-directed, and nobody has to chase you for updates
- This role is perfect for a motivated individual passionate about digital marketing who wants to make a significant impact through innovative content creation and strategic social media management.
Bonus points
- Experience in skincare, medical aesthetics, beauty, or wellness
- CapCut, Premiere, or similar editing tools beyond basic in-app editing
- Email platform experience (Mailchimp, Klaviyo, Flodesk, or similar)
- Graphic design skills (Canva at minimum)
- Comfort using AI tools to speed up drafting and repurposing
Hours, pay & location
5-10 hours/week to start, with room to grow as we scale. $30–$40/hour depending on experience. Hybrid: most work is remote, with scheduled in-clinic content days in the Niagara region.
How to apply
Email the following to [email protected] with the subject line “Glow — Social Media Manager”:
- Your resume
- Links to social media accounts you've managed
- 2–3 examples of short-form video you've edited
- One or two sentences on a paid campaign you've run and what it achieved
Please don't DM us; only emailed applications will be considered.
Pay: $30.00-$40.00 per hour
Benefits:
- Company events
- Flexible schedule
- Work from home
Work Location: Hybrid remote in St. Catharines, ON
