Join our team and see how Co-op does business differently!
At Gardenland Co‑op, you’re part of a community‑driven cooperative rooted in the Pembina Valley—where success is shared with the very people who call this place home. Powered by local ownership, local decision‑making, and local impact, your work here goes beyond a job. It’s a career with purpose, and a place to truly belong.
We are expanding our Marketing Department and are excited to introduce a new role. This opportunity is ideal for a self-motivated individual who thrives in a fast-paced environment, brings creativity to their work, and has a strong business mindset.
Position : Digital Communications Lead
Work Location: Administration Office, 204 Main St, Winkler
On-site. Remote work not available.
Status: Full-Time, Permanent
Shifts: Typically, Monday-Friday 8am-5pm.
Flexibility to work occasional evenings and weekends required.
Benefits: Employer-matched pension plan
Robust health benefits
Employee discounts and rebates
Short-Term Incentive Plan (annual bonus)
Paid time off
Education assistance program
Ongoing development and training
Employee Assistance Plan (EAP)
Paid sick time
What you’ll do:
Reporting to the Marketing Manager, the Digital Communications Lead is responsible for developing and executing marketing content that drives customer engagement, increases store traffic, and delivers measurable sales growth across multiple retail categories. This role goes beyond content creation and social media management; it requires a business-minded marketer who understands customer behavior, retail sales drivers, promotional planning, and the complete marketing function.
The Digital Communications Lead will leverage social media, email marketing, digital advertising, customer loyalty initiatives, and emerging marketing channels to connect with customers and convert engagement into in-store and/or online purchases. This position combines creativity with analytical thinking, ensuring all marketing efforts contribute to business objectives and return on investment.
This role supports Gardenland Co-op’s marketing initiatives through compelling content creation, social media management, website maintenance, digital advertising, graphic design, and marketing analytics.
Key Responsibilities:
Living the Brand:
Consistently represent and uphold the Co-op brand by demonstrating Gardenland Co-op’s vision, mission, and values in all interactions.
Act as a Co-op ambassador with a strong understanding of the Cooperative Retailing System and the cooperative business model.
Work in a safe manner; follow safety program.
Marketing and Business Growth
Develop content and execute integrated marketing strategies that support organizational objectives, increase customer engagement, and drive sales growth across multiple retail categories.
Collaborate with Marketing Manager to identify marketing opportunities, seasonal promotions, and customer engagement strategies.
Translate business goals into actionable marketing campaigns that deliver measurable results.
Develops and fosters strong working relationships within the leadership team, and all team members of Gardenland Co-op.
Digital Marketing & Customer Engagement
Develop and manage digital marketing campaigns across social media, email marketing, digital advertising, and emerging marketing channels.
Build customer awareness, engagement, and loyalty through targeted communications and promotional activities.
Create and implement customer retention and loyalty initiatives that encourage repeat business.
Identify opportunities to enhance the customer journey and overall customer experience.
Support promotional planning and campaign execution across all retail categories.
Content Creation & Brand Management
Develop engaging content including written communications, graphics, photography, and video.
Create marketing materials for digital and traditional channels.
Ensure all communications are aligned with brand standards and organizational messaging.
Support storytelling initiatives that highlight products, services, customers, employees, and community involvement.
Website, Digital Platform Management
Maintain and update website content to ensure accuracy, relevance, and brand consistency.
Improve website usability, customer engagement, and online conversion opportunities.
Support online forms, promotional landing pages, and event registrations.
Assist with search engine optimization (SEO) and digital visibility initiatives.
Marketing Analytics & Reporting
Track, analyze, and report on marketing campaign performance across all digital channels.
Monitor key performance indicators including engagement, traffic, conversions, sales impact, and return on investment.
Use customer insights, sales data, and marketing analytics to inform strategy and decision-making.
Provide regular reports and recommendations to leadership.
Vendor & Stakeholder Collaboration
Coordinate with internal departments to support marketing objectives and promotional activities.
Work with external vendors, agencies, media partners, and suppliers as required.
Maintain positive working relationships with community organizations, staff and business partners.
Qualifications
Post-secondary education in marketing, business, communications, digital marketing or a related field preferred.
3+ years’ experience in social media management or digital marketing.
Experience managing multiple social media platforms for a business.
Strong understanding of the local business landscape and communities in Southern Manitoba.
Active involvement in the local community is required.
Excellent written and oral communication skills are essential.
Experience with JotForm, Mail Chimp, Meta Business Suite.
Proficiency with graphic design, content creation tools such as Canva, Adobe Creative Suite or similar platforms.
Strong organizational and project management skills.
Proficient is Office 365; Outlook, Excel, Word in particular.
Photography experience an asset.
Videography experience an asset.
Class 5 license and willingness to travel to our locations in Southern Manitoba required.
Competencies required: Business Acumen, results focus, innovative mindset, action oriented/work with urgency.
What we offer:
Competitive salary, yearly bonus program, a comprehensive benefits package, and an employer-matched pension plan.
Encouragement to take advantage of learning opportunities and professional development to grow, develop and to foster a culture of teamwork and innovation.
As a co-operative, we do business differently. We believe in working together with other co-operatives to serve Western Canadians, delivering profits back to our communities and investing in sustainable growth. To learn more about who we are and what we offer, visit www.gardenlandco-op.crs .
Gardenland Co-op employs people who are diverse as the communities we serve, and we welcome applications from people with disabilities. Reasonable accommodation is available on request for candidates taking part in the selection process.
How to apply:
Applications for this position will be accepted until August 13, 2026.
• Emailed resumes will not be accepted.
• Applications submitted after the deadline may be declined.
We thank all applicants; however, only those invited for an interview will be contacted.
