The Manager, Digital Marketing & Communications is responsible for accelerating digital marketing capabilities globally across internal (intranet) and external digital channels (website, social and search).
Who you'll work with
You will partner with business unit groups, agency & technology partners to provide leadership on digital channel strategies and deliver outstanding digital experiences. The role will support the implementation of marketing technologies (analytics, personalization, SEO, and more) and execution of digital programs (web, social media, insights, and more).
What you'll do
Work hands-on implementing marketing technology and build an ecosystem from the ground up (analytics, personalization, AB testing, audience management, activation)
Support development of plans to evaluate + measure efficiency of digital initiatives
Works with senior and executive partners across the organization to implement digital solutions against org wide digital strategy
Support and define sets of digital key performance indicators (critical metrics) for internal and external communications, and develop and manage dashboards reflecting progress
Facilitate SEO and SEM standard methodologies, continually improving website performance
Advise, implement and operationalize policies for digital around privacy, accessibility and information security.
Define and build analytics and reporting dashboards across onsite and social channels
Support the development of a social listening practice (dashboards, insights, etc.)
Manage budget and partner selection for digital content capabilities and social media monitoring
Coach and develop direct report(s)
Provide mentorship to colleagues, developers and business partners for driving standard methodologies in digital channel capabilities, such as SEO/SEM, content strategies and social listening.
Run the organization’s internal and external corporate online presence and capabilities. Provide strategic advice and content strategy expertise and mentor colleagues on the design, architecture and maintenance of digital to support Ontario Teachers’ business objectives.
Establish strong working relationships with business partners including IT/EOD, Legal, Privacy, InfoSec, Member Services Digital, as well as other constituents in order to provide thought leadership and gain consensus among colleagues, partners and executives
Provide training on digital tools/eco-system to business partners
Management of digital strategies and capabilities
This role requires the individual to guide external agencies and consultants in the execution of strategies and project results.
What you'll need
D egree in Marketing, or another technical degree, such as engineering, computer science, digital marketing, Marketing Analytics, Business Analytics.
Proficient in written and spoken English
Experience with the Adobe Marketing Cloud eco-system (Analytics, Target, Launch, Experience Manager)
Experience with data visualization/manipulation tools and techniques (PowerBI, Tableau, Domo, SQL, Alteryx, etc.)
Experience working with SEO, Personalization and AB testing platforms
Understanding of web strategy, information architecture and online standard methodologies with experience in content management (Java Script knowledge would be an asset)
Social media listening and monitoring tools (e.g. Brandwatch, Sprinklr)
Strong discernment, with ability to put data in the context of a customer problem
Ability to explain technical information to non-technical users
Excellent communication capability, both verbal and written
Ability to conduct presentations and facilitate meetings as the need arises
Eagerness to pick up new technologies, applications, and tools. The digital marketing landscape changes constantly, so it’s more meaningful to get someone who can learn new things, than has experience with today’s toolset.
You are passionate about the business value you deliver and making an impact through the projects you are leading
Minimum 5+ years of digital design, digital marketing, digital media and analytics and development
2+ years in the marketing technology space: implementing digital solutions, enabling platform integrations and/ or developing data capture solutions
Experience managing outside resources and agencies
Consistent track record to work independently and on projects in fast-paced, results-oriented environment
People management experience
What we're offering
Pay for performance environment that offers competitive salary and incentives
Numerous opportunities for professional growth and development
Comprehensive employer paid benefits coverage, including a Health Spending Account
Guaranteed retirement income through a defined benefit pension plan
Competitive time off
Discount programs including Edvantage and Perkopolis
Degreed: a digital platform that helps you quickly and easily discover, share, and track ALL kinds of learning resources — from courses to videos to articles and more.
At Ontario Teachers', diversity is one of our core strengths. We are a globally minded organization and take pride ensuring that the people we hire and the culture we create reflect and celebrate diversity of thought, background and experience.
Accommodations are available upon request for candidates with a disability taking part in the recruitment process and once hired.
How to apply
Are you ready to pursue new challenges and take your career to the next level? Apply today!
You may be invited to complete a pre-recorded interview as part of the recruitment process. This will take no longer than 10 minutes.
We thank you for applying, however, only those selected to continue will be contacted. Note that candidates must be legally entitled to work in the country where this role is located.
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