What will you love about this role?
At 3P Learning, we're not just creating educational products; we're crafting masterpieces that set the gold standard in global EdTech excellence. Our products are not just tools; they're tickets to learning adventures loved by millions of children worldwide!
If you are ready to dive into a role that’s not just a job then look no further, because at 3P Learning, we’re on a mission to revolutionize education and have a blast while doing it!
We are seeking an experienced Marketing Manager, AMER to lead the regional marketing team in growing new customer acquisition across Canada and the US in the education technology space. This hybrid position is based in Calgary, Alberta and will cover a 20-month maternity leave.
You will join a Global Marketing team looking to make sure our products are first and foremost in the hearts and minds of teachers, parents, and our ultimate end user – the kids!
What you will be doing…
As the Regional Marketing Manager, you will be responsible for driving new customer growth, generating demand for our educational products, increasing brand awareness, and creating content that resonates with district and school leadership while showcasing product efficacy and social proof. You will work closely with the product, sales, and global leadership team to ensure revenue objectives are achieved while managing costs and competing organizational priorities.
The ideal candidate will have a strong familiarity with B2B marketing best practices, experience in marketing Education, exceptional communication skills, and a proven track record of managing customized marketing strategies. Previous managerial experience will be required as this role will be leading a remote team of three marketers.
Key responsibilities will include…
Campaign Strategy
- Plan, develop, and oversee the execution of comprehensive demand generation campaigns, leveraging various channels such as digital advertising, influencer marketing, content marketing, email, social media, PR, and events.
- Collaborate with the global marketing team to ensure alignment with the brand, overarching marketing strategies, and goals.
- Collaborate with cross-functional teams to understand the target audience, market trends, and competitive landscape.
- Closely monitor campaign performance ensuring campaigns deliver a return on investment (ROI) and report key metrics and learnings to stakeholders on an ongoing basis.
Lead Generation
- Utilize marketing automation tools to oversee lead generation programs, including targeted email campaigns, webinars, and other content-driven initiatives.
- Implement data-driven strategies to optimize lead conversion rates and increase customer acquisition.
- Oversee planning and coordination of events, both virtual and in-person, to promote the company's services and enhance brand visibility.
- Monitor, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of lead generation efforts.
Content Development
- Collaborate with sales and internal subject matter experts to develop compelling and targeted content that resonates with the target audience.
- Ensure content is optimized for different channels and buyer personas.
Market Insight and Research
- Stay abreast of trends and developments in the U.S. and Canadian EdTech market, keeping a pulse on the competitive landscape and emerging opportunities.
- Conduct market research to identify and capitalize on market-specific demand generation strategies.
Collaboration and Alignment
- Work closely with sales and product leadership to ensure seamless coordination between marketing and sales efforts, contributing to a unified customer experience.
- Provide regular updates and performance reports to stakeholders, demonstrating the impact of marketing initiatives.
Managerial duties
- Coach and develop a remote team of three marketers.
- Develop yearly marketing plan & budget for the region.
- Ongoing budget management and reporting of campaign results.
- Management of direct reports, including performance reviews.
- Hiring for the team where required.
What we are seeking in this person:
- 10+ years of experience in a similar marketing leadership role, with a strong emphasis on the Education sector and B2B, SaaS, or technology sectors.
- A leader with a proven track record of empathetic mentorship and the ability to foster a supportive and inclusive environment through their high emotional intelligence.
- Commercially minded with strong financial literacy including experience managing budgets for marketing campaigns, analyzing marketing spend and ROI.
- Familiarity with digital marketing tools and platforms, including CRM systems and marketing automation tools (ideally Salesforce).
- Proactive work style, able to initiate and drive projects to completion with minimal oversight.
- Proven expertise in project management and cross-functional collaboration.
Why you will love working with 3P Learning:
- We offer a collaborative, impactful work environment within a global 3P community
- We offer best-in-class benefits including generous paid time off policies, a Healthcare spending account, and a Group RRSP plan.
We have a new and vibrant, well-appointed office in the heart of downtown Calgary where the team connects and collaborates regularly. We also know that people are at their best working where they feel most comfortable and productive, so we support hybrid work options.
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We can’t wait to hear from you and look forward to sharing more about 3P and our amazing people and products.
