Job description
Dermsquared is seeking an experienced Freelance Webinar Registration Marketing Specialist to drive healthcare professional (HCP) registration and attendance for a growing portfolio of sponsored virtual webinars. This role is responsible for developing and executing high-performing, multi-channel marketing campaigns that increase webinar registrations, engagement, and attendance.
The ideal candidate is a performance-driven marketer who can translate complex clinical or pharmaceutical topics into compelling campaigns that motivate healthcare professionals to register and attend.
Key Responsibilities
Webinar Campaign Strategy & Execution
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Develop end-to-end marketing campaigns for each sponsored webinar.
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Create registration-driving messaging, value propositions, and promotional strategies.
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Build and manage webinar promotion timelines and campaign calendars.
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Optimize campaigns to maximize registration volume and attendance rates.
Copywriting & Content Development
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Write compelling webinar marketing copy across channels.
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Create email subject lines, headlines, body copy, CTAs, and registration landing page content.
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Develop promotional messaging tailored to healthcare professional audiences.
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Create webinar nurture and reminder email sequences.
Email Marketing
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Build and deploy campaigns within Iterable.
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Create segmented email journeys and automated reminder workflows.
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Configure registration and engagement-triggered campaigns.
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Monitor campaign performance and optimize based on results.
Creative Development
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Design promotional assets using Canva or similar tools.
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Create email graphics, social media assets, digital advertisements, and webinar promotional materials.
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Adapt creative to sponsor branding requirements while maintaining Dermsquared standards.
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Develop visually compelling campaigns that drive conversions.
Social Media Marketing
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Write and design organic social media posts.
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Develop supporting promotional content across multiple channels.
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Create social asset variations for campaign testing and optimization.
Performance Optimization
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Monitor registration trends and campaign performance metrics.
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Develop creative, messaging, and targeting optimizations.
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Identify opportunities to increase conversion rates and attendance.
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Leverage data and campaign insights to improve future webinar performance.
Qualifications
Required
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3+ years of marketing experience focused on webinar, event, or demand generation campaigns.
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Strong copywriting skills with demonstrated ability to drive conversions.
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Experience building email campaigns and journeys in marketing automation platforms.
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Proficiency in Canva or similar design tools.
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Experience developing multi-channel marketing campaigns.
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Strong project management and organizational skills.
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Ability to work independently with minimal oversight.
Preferred
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Healthcare, pharmaceutical, medical education, or life sciences marketing experience.
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Experience marketing to physician or healthcare professional audiences.
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Familiarity with Iterable or other email building systems such as Salesforce Marketing Cloud, Hubspot, or Mailchimp.
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Experience promoting webinars, virtual events, or educational programs.
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Understanding of performance marketing principles and conversion optimization.
Success Metrics
This role will be measured on:
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Webinar registrations generated
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Webinar attendance rates
