Be the Spark that ignites the potential in people! At our YMCA, we believe in the power of people. Every day, our dedicated employees and volunteers bring energy, positivity, and inclusivity to everything they do. They are the spark that ignites potential in others—helping individuals grow, thrive, and truly belong.
When people feel connected and supported, communities become stronger, more resilient, and full of life. That’s the impact of people-powered change. Together, we create welcoming spaces where everyone is valued, differences are celebrated, and possibilities are endless. Be the spark. Shine bright. Help others shine too.
About the Role:
If you’re a creative, curious and community-minded social media professional, YMCA of Northern Alberta is looking for you to help engage, inspire and connect people as our Social Media & Communications Coordinator.
This is an exciting opportunity for a creative professional to join our team of collaborative, driven and fun marketing and communications experts. We have a flexible, hybrid work-from-home policy that allows you to split your time working for home and from our downtown office where everyone is friendly and we try to always have the coffee on. You’ll also get to visit the places where the magic happens: the programs and facilities where our YMCA teams are creating active, inclusive and welcoming places for people of all ages to connect and belong.
This position is based in Edmonton and supports the work of our Y’s four regions of operation: Edmonton, Red Deer, Grande Prairie and Wood Buffalo. As a member of the Marketing & Communications team, you will support the development and implementation of our marketing and communications strategies, create compelling and engaging content and help us tell the Y story, reporting to the Marketing & Communications Supervisor.
Our Culture
Our mission and core values are brought to life by our culture at the Y. We strive to live our cause of strengthening communities with purpose and intentionality every day.
We are welcoming.
We are open to all. We are a place where you can belong.
We are genuine.
We value you and embrace your individuality.
We are hopeful.
We believe in you and your potential to become a catalyst in the world.
We are nurturing.
We support you in your journey to develop your full potential.
We are determined.
Above all else, we are on a constant quest to make our community stronger — beginning with you.
Responsibilities:
- Manage multiple social media platforms daily for a variety of YMCA programs, service areas and regions, including (but not limited to) Facebook, Instagram, LinkedIn, TikTok, YouTube and X.
- Create, develop and curate original, engaging content that tells the YMCA story, promotes brand awareness, improves marketing and fund development efforts and effectively engages stakeholders.
- Attend events, activations and programs to shoot photo and video content.
- Edit photo and video content, design graphics and write copy that engages audiences and aligns with the YMCA brand.
- Assess and identify social media audiences and tailor content and tone to meet those audiences’ needs and interests.
- Monitor, investigate and respond to comments, reviews, questions and all social media engagement to maintain an understanding of brand perception and deliver our online brand experience.
- Monitor social media channels for trends, issues, news, mentions or reputational risks and keep senior leadership and internal subject matter experts informed.
- Test, evaluate and report on the progress and performance of social media campaigns and content.
- Work collaboratively with a creative marketing and communications team who are collectively focused on the growth and development of marketing strategies in conjunction with the organization’s strategic plans.
- Collaborate with colleagues at all levels of the organization, from frontline staff to the CEO, to capture and create content.
- Provide other tactical communications support as needed, including developing print and digital materials and writing internal and external content.
- Be willing to occasionally travel to our other regions (Red Deer, Wood Buffalo or Grande Prairie), and to cover events or activations on occasional evenings or weekends.
Qualifications:
Experience and a high level of comfort working with Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Premiere Pro and others) to design and edit content, including photo, video and other social media assets. Experience with equivalent photo or video editing software will be considered.
Experience using camera, audio and lighting equipment.
Diploma or Degree in marketing, design, advertising, public relations, communications, or related fields.
1+ year of related social media, design or digital marketing experience required.
Valid driver’s license and access to a vehicle is required, as this role requires visiting many different YMCA locations to collect content.
What you'll Bring to the Role:
- You are energetic and motivated and genuinely care about your community and your work team.
- You are a positive influence on those around you and you seek solutions where others might see problems.
- You value inclusion and belonging, and are sensitive to the lived experiences of the communities the YMCA serves in your storytelling.
- You are detail-oriented and can perform a variety of integrated communications, marketing and social media functions to increase the YMCA’s visibility and success. You can manage projects from start to finish.
- You are collaborative and never afraid to ask questions or roll up your sleeves to get the job done. You’re comfortable working with others to build strategies and create quality content together.
- You have exceptional written and oral communications skills.
- You have excellent time management and workflow skills.
- You seek input from teammates and welcome direction and constructive criticism from others.
Why work for the YMCA?
The YMCA of Northern Alberta is a charity that ignites the potential in people, helping them grow, lead, and give back to their communities. We are committed to helping our employees and volunteers reach their full potential and are recognized as a great place to work and volunteer. We offer meaningful opportunities to make a difference in the lives of individuals and the health of our communities.
Joining the Y means contributing to over 100 years of providing opportunities for people to shine! Our Y serves tens of thousands of people each year through programs and services like health and fitness, licensed child care, day camps, mental health, employment and immigrant services, education and training, and services for youth, families and seniors.
Our Commitment to Equity, Diversity, and Inclusion: Inclusion has power, and we take strides to create a diverse, inclusive workplace where everyone can belong. Diverse teams unleash new ideas, and employees thrive in a culture that recognizes and appreciates the unique perspectives and backgrounds of others. Through our differences in how we think and act we can form innovative and effective teams and deliver organizational success.
If we can make the recruitment process more accessible for you, please let us know when we reach out about an opportunity so we can work with you to accommodate your needs.
In keeping with our commitment to safety and child protection, job offers are contingent on the successful completion of a Police Records Check. Prior to your first day and every three years thereafter, a Vulnerable Police Records Check is required.
The YMCA only considers applicants who are legally entitled to work in Canada. We thank all applicants for their interest, however, due to the volume of applications we receive, we can only contact candidates who are selected for an interview.
