Job Summary
We are seeking a dynamic and proactive Media Relations Coordinator to join our communications team. This role involves managing relationships with media outlets, crafting compelling messages, and promoting our organization’s brand through various channels. The ideal candidate will possess excellent communication skills, a strong understanding of marketing principles, and the ability to effectively represent our organization to the public. This position offers an exciting opportunity to influence public perception and enhance our visibility across diverse platforms.
Duties
- Develop and maintain positive relationships with journalists, media outlets, and industry influencers to secure media coverage.
- Craft clear, engaging press releases, media advisories, and other communication materials that align with organizational messaging.
- Coordinate media interviews, press conferences, and public appearances for organizational representatives.
- Conduct research on media trends, audience preferences, and competitive positioning to inform strategic outreach efforts.
- Proofread all outgoing communication to ensure accuracy, clarity, and consistency with branding standards.
- Assist in developing marketing strategies that enhance brand awareness through media channels.
- Monitor media coverage and compile reports on publicity efforts and public perception.
- Manage social media platforms by creating content that promotes organizational initiatives and engages target audiences.
- Collaborate with internal teams to ensure messaging aligns with organizational goals and campaigns.
Qualifications
- Strong public speaking skills with the ability to confidently represent the organization in various settings.
- Excellent research skills to identify opportunities and stay informed about industry trends.
- Proven proofreading and writing skills with attention to detail for creating polished communication materials.
- Experience or background in marketing is preferred but not required; a keen understanding of branding principles is advantageous.
- Exceptional communication skills—both written and verbal—to effectively convey messages across diverse audiences.
- Ability to work independently as well as collaboratively within a team environment.
- Prior experience in media relations or public relations is a plus but not mandatory; training will be provided for the right candidate.
This role is ideal for motivated individuals passionate about shaping public perception and advancing organizational goals through strategic media engagement.
Pay: $53,756.04-$55,171.86 per year
Benefits:
Work Location: In person
