GreenSpace Brands is a name synonymous with quality, they are best-loved brands that people have grown to know and trust. As much as GreenSpace Brands has changed since its inception almost 20 years ago, things haven’t changed. A healthy lifestyle is consistently at the core of their values, whether its healthy nutrition providing the best start in life, sensible snacking or conscious eating. GreenSpace Brands is a Canadian company with North American distribution that is an important player in their categories and has captured the hearts of its consumers.
GreenSpace Brands’ (“GSB”) management team is an innovative group of business leaders and entrepreneurs brought together with a unified purpose of providing high quality natural and organic foods to its consumers.
Reporting to the Executive Chair and Board, the President & CEO, will be responsible for delivering on the short-term financial goals and sustainable long-term profitable growth objectives for the business. The President & CEO will lead a team of Commercial Brand Leaders in the successful achievement of company goals. Working with contribution from the Executive Chair and the Chief Financial Officer, the President & CEO will set the vision for the business, lead the strategic planning process and be involved in the day to operations of the business.
More specifically, the President & CEO will be accountable as a first course of action to:
Along with the Executive Chair, develop a strategy to deal with the immediate operational and financial challenges faced by GSB.
Lead the successful implementation and operationalization of the strategy, setting immediate priorities to ensure the teams are all pointed in the direction needed to address issues and opportunities.
Deliver on customer commitments, ensuring manufacturing excellence, demonstrating industry leadership and leading the development of management.
Own the balance sheet and driving the P&L to deliver profitable growth.
Assess and further optimize the recent restructure of functions within the business, realizing effectiveness opportunities that have arisen from this work.
On an ongoing basis, the President & CEO will be accountable to and/or responsible for:
The ongoing strategic business planning, and ensuring the individual brands align with the values, vision, and mission of GSB.
Bringing discipline to the business by setting financial goals, metrics, and targets, and establishing and implementing key performance indicators for each business, ultimately protecting, stabilizing, and improving margins.
Strengthening relationships with the retailers and establishing more favourable customer terms. 4
Strengthening relationships with co-packers, ensuring optimal supply management, planning, and inventory control.
Providing thought leadership and direction regarding operational matters, from procurement to inventory management.
Providing leadership, vision and inspiration to the business and its people.
Along with the CFO, being responsible for all public company reporting and regulatory filings.
Working in strong collaboration with the Board of Directors, Executive Chair and the CFO.
The President & CEO will lead a team of four direct reports. The President of Love Child, the Vice President, General Manager of Central Roast, the President of GO VEGGIE and the Chief Financial Officer.
The Ideal Candidate:
A post secondary degree is required. A focus in Business Administration, Sales, Marketing, Finance, Operations or Engineering is of relevance.
Must have experience with a turnaround and/or significant restructuring and repositioning of a business.
Strong financial acumen with experience owning the P&L and balance sheet and has a keen sense of relevant cost drivers, and proven ability to deliver profitable growth.
Experience gained within the consumer-packaged goods environment, with specific experience gained in the food and the natural food segment preferred. Experienced gained with Canadian customers is ideal and further experienced gained with in the US market would be of relevance, but not required.
An ideal mix of foundational learning gained within Tier 1 CPG combined with experience and a track record of success in a smaller more entrepreneurial environment where structure and discipline has been required to build and establish.
Is a proven President & CEO or has been a General Manager / Business Unit Leader with full P&L accountability. Ideally has reported to or presented to a Board or Senior Leadership Team.
Has had full accountability for a business plan and the direction of a business.
As a General Manager has developed skill and ability across all relevant functions, sales, marketing, finance, operations and human resources.
Results-orientated mindset with a proven track record of delivering on financial, operational and strategic objectives in a high-growth, competitive environment.
A skilled communicator and leader, he/she has an ability to influence at all levels within a business and further communicate effectively with external customers and suppliers.
Demonstrated experience in maintaining a strong working relationship with a Board would be considered an asset.
Demonstrated evidence of successful experience in negotiating a wide range of agreements.
Willing to travel as required.
Applications will be considered as they are received until the position is filled.
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