At Angus Valley Montessori Schools we are looking for an experienced Social Media and Marketing Coordinator to lead the Social media and Marketing team at our growing franchise of Montessori schools. Candidate must have at least 7-10 years of experience that includes managing a growing brand and experience with franchises. You will be the main contact between franchisees and head office for all social media and marketing-related matters. You will strategize and plan marketing initiatives, and coordinate with the marketing team to see things through to completion. This is currently a Part Time with plans to expand to Full Time. Work may be done primarily at head office in Markham.
Responsibilities:
- Develop and implement marketing strategies to promote products or services.
- Create and manage email marketing campaigns to engage with customers
- Analyze marketing data and provide insights and recommendations for improvement
- Collaborate with cross-functional teams to ensure consistent brand messaging
- Manage social media accounts and create engaging content
- Monitor website traffic and optimize user experience
- Assist in budgeting and tracking marketing expenses
- Stay up to date with industry trends and best practices.
- Liaise with Franchise Field Officer and Owner to determine and support their needs
- Review advertising opportunities; meetings with representatives; recommendations for corporate and franchise for individual school locations
- Create new promotions and brief marketing team. For example, marketing summer camp involves web, social media, Mailchimp emails.
- Website oversight, design and occasional copywriting – meeting with developers.
- Video projects – determine focus, participants, liaise w. videographer, review first and second edited versions
- Ensure new assets are added to website
- Ensure preparation of all marketing materials undertaken in readiness for online and in-person Open Houses
- Participate in onboarding of new franchisees – provide brand guidelines and marketing overview and social media best practices and training if needed
- Online information sessions – ensure all video/slide show assets are up to date & relevant to specific school location
- Work with designer and web developer to create individual school locations’ web pages and maintain
- Create and distribute agenda and conduct a weekly social media and marketing meeting and share updates.
- Develop, design, coordinate and execute strategic, cross-functional social media marketing campaigns for a variety of different brands - Ideate, create, write, edit, meme.
- Content calendar creation & management; minimum of three posts per week
- Collaborate with team members to stay on top of campaigns & content scheduling for the year
- Build online followers across social media platforms; increase engagement with Follower community run competitor analyses with digital models and monitor brand mention
- Research industry ‘experts’, follow online conversations, develop strategies for targeting new audiences
- Occasional travel as needed to document content and/or events.
- Flexibility is required to monitor social channels outside of traditional business hours
- Define the most important social media KPIs and track them
- Create google analytics reports and or use other reports to be submitted monthly for all social media campaigns and engagements with end users.
- Ensuring that the tone of voice and brand standards are followed when engaging with attendees and partners via social media platforms
- Required to assist with event planning; research; attendance, help build social media platforms
Requirements:
- Bachelor’s degree in Marketing, Communications, or related field New Media or currently enrolled in university or college level.
- Proven experience in digital marketing, including email marketing and social media management
- Proficiency in HTML5, WordPress, and other content management systems
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent written and verbal communication skills
- Detail-oriented with strong organizational skills
- Ability to work independently and collaborate effectively with a team
- Must have access to a vehicle with a valid driver’s license and willing to travel to our Markham office occasionally.
- High level understanding and knowledge of social media platforms required
- Create internal marketing plan for Franchisor to help promote and recruit new franchisee and support local franchisee operations.
- Proficient in Microsoft Office Suite, Excel, Adobe Photoshop, Illustrator, Hootsuite and Social Media i.e. X, Instagram, and Facebook.
- Knowledge of digital, social, and traditional marketing
- A self-starter, working well independently but also thrive in a team environment
- Excellent technology, writing, communication & presentation skills
- Ability to multi-task & prioritize requests with a high sense of urgency
- Strong design aesthetic and hands-on experience creating graphics for social media
***May be asked to work on other task/duties if necessary****
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Part-time; 15-30 hours/week; potential to become full-time.
Job Types: Office
Job Types: Full-time, Part-time
Pay: $23.28-$24.58 per hour
Expected hours: 15 – 30 per week
Additional pay:
Benefits:
Flexible language requirement:
Schedule:
Education:
- Bachelor's Degree (preferred)
Experience:
- Social Media Marketing: 5 years (preferred)
Willingness to travel:
Work Location: In person
Expected start date: 2024-09-09
