The Western Advancement division plays a leading role in strengthening awareness of and support for the University’s mission and goals by leading alumni relations and fundraising efforts across campus and beyond. All departments within the Division build enduring alumni and public trust through understanding and support for Western University in a coordinated campus-wide effort that results in the engagement and funding needed to make an impact. There are 3 departments within the Division – Departments of Development, Alumni Relations and Advancement Operations.
The Advancement Operations department is a partner in the areas of constituent database and technology services, prospect management, research and pipeline, data analytics and storytelling, gift and pledge management, records and document management, and financial reconciliation and reporting. In addition, we provide support to the annual planning process as well as budget management, human resources and facilities support for University Advancement.
An integral part of Advancement Operations, the Prospect Management team, leads the identification and population of prospect pools for assignment at all giving levels, to support a strong pipeline in meeting fundraising goals. The team conducts regular analysis of prospect portfolios assigned to the development team and ensures business, system and reporting processes are in place to evaluate pipeline progress. Through the work of the prospect pipeline team, all departments across University Advancement understand the shared responsibility of the prospect management system and effectively use the system to monitor and evaluate program strategy.
