We are looking for a Paid Search Specialist (Google + Bing Ads):
- Must be Google Ads Certified on Search, Display, Shopping, Youtube and analytics (bonus)
- Manage and optimize Shopping campaigns which includes monitoring product feeds, setup product feed, google merchant center, etc
- Build keyword lists and aggregate them by relevance & intent
- Write compelling ad copy which is consistent with marketing messaging across all business units.
- Work with multiple ad platforms such as Google Ads & Bing Ads
- Work within analytics & reporting platforms such as GTM, Google Analytics, Google Data Studio, etc.
- Work with the team to develop audience segmentation strategies based not only on remarketing, but also on 1st & 3rd party data – for maximum relevancy & ideally to drive action
- Create and implement testing opportunities to showcase value add of search marketing efforts to campaigns and to the overall business.
- Work cross functionally with marketing, creative and email teams on messaging and timing of campaign launches
- Work with cross functional data analysts to develop reports and insights for key business stakeholders.
- Present findings and make recommendations based on historical campaign performance.
Job Types: Full-time, Permanent
Salary: $50,000.00-$60,000.00 per year