Marketing Manager
Loblaw Companies Limited
Brampton, ON
1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5
The decision to join a company is a big one. We have opportunities for hard working, energetic and reliable people just like you.

Why is this role important?

Why You Should Apply

Because, quite simply: you love food. Because you live to eat and know that those moments around the table are much more than just a meal. Because you have a passion for food culture and love to bring creative new twists to recipes…and life. So, if you bring more to the table in everything you do, we’ve got the role for you!

What You’ll Do:
Reporting to the VP- Marketing , you’ll have the opportunity to work with passionate retailers, marketers, and agency people like yourself to bring the love of food to Canadians through our Brand Marketing - Inspire programs and communications across the nation.

More specifically, you’ll be able to:
Contribute to the development of the annual marketing plan for the Inspire Brand
Development of brand/category specific communication plans
Development of brand dashboards and reports
Monitor and report on consumer, competitor and brand activity with analysis and recommendations
Budget management and reporting
Collaborate within the marketing team, cross functional teams and external agency partners to ensure seamless, executional excellence of plans and programs
Develop and deliver creative briefs
Work closely with the Creative team to ensure execution aligns with overall brand marketing strategies and objectives
Oversee and manage project work streams including project management and follow-ups, purchase orders and budget reconciliation, store communications, legal approvals, flyer programs, store event management and operational execution
Be creative to constantly review how to improve plans, ideas and processes that contribute to the brand’s success
Understand and uphold brand guardrails
Ensure organization and accessibility of brand documents and assets
Develop and issue meeting and status reports
Develop post mortem reports
Develop well informed “points of view”
Collaboration and dissemination of the right information to the right teams
Contribution to achievement of brand KPI’s
Lead governance process, ensure assets are ready on time, submitted and clear timelines are in place

What You’ll Need:
A passion for food and understand how to go to market for food
Brand Ambassador experience, strongly engaged to understand the business
University or college degree in business, marketing or an equivalent degree in a field of study related to the job
3–5years of relevant work experience in retailing, advertising, marketing or merchandising environment. Preferably experience in CPG environment.
Strong organizational skills with ability to prioritize multiple projects
Exceptional interpersonal skills in order to effectively source information, obtain approvals and build relationships
Creative problem solver with a strong work ethic and ability to work within a team and autonomously a fast-paced environment while collaborating and working well with colleagues
Excellent analytical and negotiation skills
Project Management experience which include leadership motivation and mentoring capabilities
Good judgment and experience in the development of creative/communications
Strategic thinker and Proactive
Strong leadership and team building skills where people really enjoy working with you!

Specific Demonstrated Experience With:
Contributing to annual planning, including budgeting and reporting
Developing clear communication plans that contribute to the success of the brand and KPI’s
Directing plans to successful project execution
Contributing to the achievement of brand objectives
Contributing to plan development
Contributing to and management of governance process for your Inspire brand projects
The occasional travel within Canada may be required, along with local store visits from time to time.

How You’ll Succeed:
At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Employment Type:
Full time

Type of Role:
Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.