Columbia Academy is looking for a highly motivated, organized, and proactive Executive Assistant & Marketing Coordinator to work closely with the school leadership team.
This is a hands-on, multi-functional position for someone who wants to take ownership, solve problems, and make things happen. The successful candidate will help reduce the day-to-day workload of the school leadership while playing an important role in student recruitment, marketing, social media, and school operations.
Key Responsibilities
Marketing & Student Recruitment
- Develop and execute marketing strategies to increase student enrollment.
- Support domestic and international student recruitment.
- Follow up with prospective families, agents, and leads.
- Manage and grow the school's social media presence, including Instagram, Facebook, TikTok, Xiaohongshu (小红书), and other relevant platforms.
- Create engaging content, short videos, posts, campaigns, and promotional materials.
- Track marketing results and identify opportunities to improve recruitment.
- Research new markets, partnerships, agents, and recruitment opportunities.
Social Media & AI
- Be highly knowledgeable and creative with social media platforms and trends.
- Use AI tools effectively to create content, research markets, analyze information, improve productivity, and automate repetitive tasks.
- Explore new AI and digital marketing tools that can help the school work more efficiently.
- Use AI to support content creation, video ideas, social media campaigns, email marketing, and lead follow-up.
School Operations & Executive Support
- Assist with the day-to-day operations of the school.
- Coordinate meetings, appointments, events, tours, and special projects.
- Communicate with parents, students, staff, agents, and external partners.
- Assist with admissions, registration, tuition follow-up, student support, and administrative tasks.
- Help organize information, documents, schedules, and follow-ups.
- Take ownership of projects from beginning to completion.
- Handle other responsibilities and special projects as required.
Who We Are Looking For
We are looking for someone who is:
- Proactive – you see what needs to be done and take action without waiting to be told.
- Highly organized and detail-oriented.
- Excellent at communication and follow-up.
- Strong in social media and digital marketing.
- Very comfortable using AI tools and technology.
- Mandarin speaking is preferred
- Creative and able to generate new marketing ideas.
- Fast-learning and willing to take on different responsibilities.
- Professional, reliable, hardworking, and trustworthy.
- Comfortable working in a fast-paced school environment.
- Able to manage multiple priorities and meet deadlines.
- A problem solver who brings solutions, not just problems.
This Role Is Ideal For Someone Who
Enjoys wearing different hats and wants a position where no two days are exactly the same.
You will work closely with school leadership and have the opportunity to make a real impact on the school's growth. We are looking for someone who doesn't simply wait for instructions, but thinks:
"What can I do to make this better?"
Qualifications
- Experience in marketing, social media, administration, recruitment, education, or a related field is an asset.
- Demonstrated experience managing social media accounts and creating content.
- Strong knowledge of current AI tools such as ChatGPT and other AI-powered marketing/productivity tools.
- Excellent written and verbal English communication skills.
- Strong computer and organizational skills.
- Experience in education or international student recruitment is an asset.
If you are energetic, ambitious, tech-savvy, highly organized, and excited about helping grow a school, we would love to hear from you.
Please send your resume and a brief introduction explaining why you would be a good fit for this position.
Pay: From $38,000.00 per year
Work Location: In person
