Our client, a global financial services and digital payments company is seeking a Growth Marketing Specialist.
This position is a remote 12-month contract. You must be able to work in Canada. The hourly rate is $50.03 CAD + paid holidays through Talent Table.
Duties:
- Support strategic initiatives in CA market that optimally guide prospects from consideration to revenue-driving conversion, prioritizing a data-driven approach.
- Connect the dots between "priming" and performance strategies via channel portfolio management, joint learning agendas, and value prop/creative messaging alignment.
- Support the development of the overarching paid media strategy by stewarding the cross-channel integrated digital plans in partnership with channel specialists.
- Collaborate with channel managers to gather individual channel inputs and tactics that ladder up to the larger strategy.
- Monitor performance of initiatives to report performance of key success metrics against business and media objectives, adjusting strategies as needed based on data.
- Support cross-functional partners and stakeholders (Seller Engagement Demand Creation, Content and Web, Product Marketing, Analytics) to ensure growth marketing strategies are seamlessly integrated with the overall GTM plan and tracking to goals.
- Communicate key milestones, progress reports, timelines, results, and next steps.
Skills:
- Deep understanding of channel platforms and their best practices, specifically in the CA market.
- A firm grasp of marketing analytics, A/B testing, and metrics-driven marketing.
- Familiarity with ad serving, tracking, and attribution technologies.
- Excellent oral and written communication skills.
- A high passion for marketing, staying up to date on industry and platform news in the CA market.
- Outstanding ability to think critically and creatively and identify and resolve problems.
- Ability to effectively multi-task in a deadline-driven atmosphere.
- High level of integrity, autonomy, and self-motivation with an energetic and willing attitude.
- Ability to synthesize complex ideas and data sets into actionable recommendations and reports for senior executives.
Job Type: Seasonal
Contract length: 12 months
Pay: $50.03 per hour
Work Location: Remote
