The Role:
As our Fashion Marketing Strategist, you’ll be at the helm of developing and executing marketing strategies that drive growth for both The Loft and our clients. This role blends strategic thinking with a creative edge, grounded in data-driven insights and trend awareness within fashion e-commerce. You’ll bring a deep understanding of digital marketing and a keen eye for aesthetics that resonate and convert. Your day-to-day will involve building and adapting multi-channel strategies, creating high-converting copy across platforms, and collaborating with our team to ensure every detail aligns with brand vision and goals.
The Ideal Candidate:
You're a forward-thinker with a pulse on the latest in fashion and digital marketing trends. You combine an analytical mindset with an eye for style, and you’re passionate about growing fashion brands with strategies that captivate and engage. As a confident communicator and leader, you’re comfortable guiding your vision from ideation to execution, ensuring each step is seamless and impactful. You take ownership of your work, thrive in fast-paced environments, and have an undeniable passion for fashion e-commerce.
Qualifications:
- 3+ years in marketing, with 2+ years in e-commerce, specifically for fashion brands
- Strong writing skills, capable of producing brand-aligned, engaging, and conversion-driven copy
- Deep understanding of digital trends and consumer behavior across platforms (Instagram, Pinterest, TikTok)
- Proven experience in campaign performance analysis and optimization
- Fashion marketing diploma or certificate is an asset
- Ability to work autonomously and execute confidently with minimal oversight
Key Responsibilities:
- Craft and lead comprehensive marketing strategies for all clients and The Loft, from concept to execution
- Monitor and optimize campaign performance daily, adjusting as needed to drive continuous growth
- Develop strategic, on-brand copy across email, social, influencer marketing, and paid ads channels
- Act as a trendsetter in fashion marketing, constantly identifying opportunities for client growth
- Collaborate closely with the Lead Strategist, Social Media Manager, Photoshoot Coordinator, In-House Stylist, Email Marketing Manager, and Paid Ads Manager to ensure strategic alignment and execution to your vision
- Communicate directly with clients regarding all aspects of their strategy to ensure their goals are met and expectations exceeded
- Create month-end analytics reports for clients to assess performance and provide actionable insights for ongoing growth
If you’re passionate about driving brands forward in the fashion industry and ready to make a meaningful impact, we’d love to meet you.
*Please note that applications submitted without a cover letter will be disregarded.
Job Type: Full-time
Pay: $55,000.00-$65,000.00 per year
Additional pay:
Benefits:
- Flexible schedule
- Wellness program
- Work from home
Flexible language requirement:
Schedule:
Ability to commute/relocate:
- Montréal, QC H2Z 1E3: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's Degree (preferred)
Experience:
- E-commerce: 3 years (required)
- Marketing: 3 years (required)
Language:
Location:
- Montréal, QC H2Z 1E3 (required)
Work Location: Hybrid remote in Montréal, QC H2Z 1E3
Application deadline: 2024-11-30
Expected start date: 2024-12-02
