Job Overview
Using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately differentiate Give & Go. The CIM develops the facts that support Give & Go’s Marketing strategies and objectives and translates these into actions that can further Give & Go’s success.
Key Responsibilities
- Collaborate with Category and Customer Marketing (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.
- Continually monitor and advise on general market trends impacting Give & Go’s business
- Provide foresight into consumer trends to help predict future market developments
- Ensure that brand strategy/activity is based on factual market understanding
- Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category and line reviews
- Manage the process of acquiring and delivering consumer insights to drive better product/program development decisions
- Lead the development of tools and communication vehicles designed to increase G&G’s learning on trends, creative problem-solving and innovation
- Drive the development and use of market insight throughout the business
- Coach coworkers in discovery processes and tools that satisfy business objectives
- Actively live and role model our Leadership competencies by holding self and team (including all direct report ‘people leaders’) accountable for creating a positive work environment and culture through administration of our People Processes and Tools.
Recipe for Success:
- Completion of a university degree in business and/or marketing
- Minimum 5 years’ experience in market research or in a field that requires analysis of information
- Strong analytical market research and trend analysis
- Demonstrated ability to distil complex information and analysis into clear and actionable recommendations
- Experience working with diverse groups in multiple locations
- Excellent written and verbal communication, analytical, problem-solving and risk assessment skills
- Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)
- Ability to work independently and in a team environment
What We Can Offer
- As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.
- Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.
