Senior Manager, Marketing
British Columbia Dental Association
Vancouver, BC

About Us

The BC Dental Association (BCDA) is the voice of BC dentists. As the second largest dental association in Canada, our mandate is to advocate for our members and promote oral health for all British Columbians. We represent over 3600 general dentists and certified dental specialists across BC and collaborate with health and community stakeholder groups to link the clinical work of our members with better health outcomes. BCDA is a regional and national leader in professional association management and a proud member of the Canadian Dental Association. The BCDA provides a range or member programs and services, including online practice resources and education for dentists and their clinic staff, one-to-one member support and mentorship programs

About the Position**

The successful candidate in this new role is a proven marketer, natural collaborator and digital innovator with a track record of success in deploying innovative marketing plans to achieve or exceed strategic goals. The Senior Manager, Marketing will develop and implement a new marketing strategy that integrates existing marketing and promotional channels with our new digital cloud-based platform. The position will also play a key role in enhancing membership value by supporting the creation or refinement and launch of new member benefits (products and services). This position reports to the Director, Marketing & Communications, and works closely with a highly productive and creative team and actively collaborates with SMEs across all departments and cross-functional teams.

Main Responsibilities

  • Plan and implement integrated marketing strategies that leverage the BCDA brand to both internal and external audiences
  • Execute marketing plans to retain and grow BCDA membership across all member segments
  • Support the development and launch of new products and services to meet the evolving needs of members
  • Support digital communications plans that enhance member engagement on important issues and initiatives impacting the profession
  • Collaborate with web portal administrators to optimize our CMS strategy for SEO and member utilization
  • Use CRM data and Power BI analytics and other data metrics to track progress, guide decision-making and adapt marketing & promotional strategies as needed
  • Develop and train staff in optimizing digital marketing and communications tools, including effective content creation and writing to build digital literacy across the organization

About You **

Undergraduate degree in marketing, digital communications plus a minimum of 7 years marketing experience at a managerial level

  • Proven acumen as a digital strategist with a track record of designing, implementing and adapting successful customer engagement plans
  • Marketing experience in a professional association or member-based organization a definite asset
  • Proven ability to deliver on multiple projects and campaigns at the same time
  • Proven ability to manage a budget
  • Exceptional English writing and verbal communications skills required
  • Proficiency with SEO tools like Google Analytics, Google Search Console, Google Tag Manager is required
  • Proven experience with SharePoint, CRM systems & integrated web portals and Click Dimensions a strong asset
  • Proven ability to work collaboratively to build and maintain effective working relationships in cross-functional teams and a multi-stakeholder environment

How to Apply**

If you thrive in a dynamic and supportive work environment and want the opportunity to take your marketing career to the next level, please forward a covering letter outlining your interest and highlighting your applicable skills, along with your resume by Monday, Oct 21, 2019. Please note “Senior Manager” in the subject line.

We kindly ask for no phone calls please. Only local candidates who are selected for interview will be contacted. We thank all applicants for their interest in joining the BCDA.

Job Type: Full-time

Salary: $63,200.00 to $75,000.00 /year


  • marketing: 7 years (Required)


  • Bachelor's Degree (Required)


  • Vancouver, BC (Required)


  • English (Required)