Content Writer
William Joseph Communications
Calgary, AB

The Content Writer is responsible for writing various forms of content, from web copy and blog posts to proposals and ad copy. The Content Writer must work across a range of media and formats, interpreting account briefs to compose advertorial and informational content. The Content Writer works in close partnership with the Content Manager, the Director of Strategy, Strategists, Client Marketing Advisors, Graphic Designers, Web Developers, and the Creative Director.

We all have a voice at William Joseph, and we are all expected to use it. We don’t let our egos get in the way of innovation. At William Joseph, everyone’s opinion matters, and idea generation is the most important product of our collaboration as a team.


Grow Businesses Through Persuasive Content

  • Produces original, clear and credible ideas/messages/scripts for many mediums and channels, including blogs, web copy, and proposals
  • Researches industry-related topics (including online sources, interviews and studies)
  • Aids the Content Manager in the development of content strategies
  • Optimizes content for search engines and lead generation, infusing SEO throughout all copy
  • Conducts analytical projects to improve content strategies/tactics
  • Grows subscriber base by providing regular, helpful content that’s in-tune with followers’ needs
  • Writes proposals and other technical content for a multitude of industries
  • Submits work for editing and approval
  • Demonstrates high attention to detail in all work

Increases Efficiencies in the Content Department and William Joseph

  • Interprets account briefs
  • Brainstorms visual and copy ideas with other members of the creative team, updating and amending messaging according to feedback
  • Has and follows a provided a consistent process to proofread, edit, fact-check, as well as gathers and incorporates feedback
  • Uploads content to web through various content management systems
  • Writes blogs on an ongoing basis to support current initiatives and attract site visitors through search, social and email subscribers
  • Responsible, along with the Content Manager, for checking that all content being advertised is truthful and complies with codes of advertising practice

William Joseph Culture Ambassador

  • Exemplifies the William Joseph Experience through day-to-day actions
  • Manages multiple projects and maintains tight timelines, often working around strict and sometimes sudden deadlines
  • Liaises with clients and colleagues, and meets project teams to consider content requirements
  • Demonstrates creative, dynamic, flexible approaches to problems and resolves challenges in a timely and professional manner
  • Communicates efficiently and effectively with the Content Manager and the rest of the team
  • Maintains a positive attitude during periods of heavy workload
  • Observes and respects all William Joseph processes in place

Proficiencies and Attributes

  • Attention to detail and good judgement
  • Strong communication, copywriting, editing and content management skills
  • Creative, conceptual, and critical thinking skills
  • Versatile writing style (creative and technical) that spans many mediums, channels and platforms
  • Creativity and the ability to produce innovative and original ideas
  • Highly motivated, flexible, and decisive team player
  • Strong relationship management abilities
  • Adequate knowledge of Search Engine Optimization (SEO)
  • Ability to put ego aside and receive constructive feedback with a positive attitude
  • Strong time and project management skills, including the ability to multi-task
  • Ability to work well under pressure and meet deadlines in a fast-paced environment
  • Accuracy in terms of grammar and information – content must not be misleading
  • Adaptability and excellent self-motivation
  • Ability to easily pick up on industry trends and translate them into actionable, compelling story ideas and brand-enhancing content—this coupled with a wealth of copywriting experience and comfort with SEO strategy and techniques make this the perfect opportunity


  • Minimum level of education: Undergraduate degree in marketing or communications from a business school, or four-year degree program in communications or public relations
  • 4 years of experience in a writing role
  • Agency experience considered a strong asset
  • Experience in a business-to-business (B2B) environment is valued
  • Computer literate in Microsoft applications (i.e., Word, Excel)

Job Type: Full-time


  • writing (technical and creative): 3 years (Required)


  • Bachelor's Degree (Preferred)


  • English (Preferred)