Role Overview
We are seeking a creative, detail-oriented, and proactive Marketing Coordinator to join our Richmond office.
This role focuses on marketing campaigns, social media management, content creation, and community engagement. It is ideal for someone who enjoys developing marketing strategies, coordinating promotional activities, and building strong relationships with clients and partners.
The successful candidate will be bilingual in English and play an important role in enhancing brand awareness, supporting lead generation efforts, coordinating events and marketing campaigns, and ensuring consistent communication across digital and traditional marketing channels. They will contribute to the growth of the company by helping connect our services with prospective clients and the community.
Key Responsibilities:
1. Sales & Lead Generation Support
· Support the sales team by coordinating marketing campaigns that generate qualified leads for immigration and education services.
· Track and manage incoming leads from digital platforms, events, and referral channels.
· Maintain and update CRM systems with marketing and client interaction data.
· Assist with preparing marketing materials and presentations for sales consultations and information sessions.
2. Digital Marketing & Social Media
· Coordinate content publishing across digital platforms such as LinkedIn, Instagram, WeChat, Xiaohongshu, and company websites.
· Assist in creating and scheduling marketing content including posts, short videos, and promotional materials.
· Monitor engagement, respond to inquiries, and forward qualified prospects to the sales team.
· Support paid advertising campaigns and analyze performance metrics.
3. Marketing Campaign Coordination
· Assist in planning and executing marketing campaigns, webinars, and information sessions for prospective clients.
· Coordinate campaign timelines, materials, and communication between marketing and sales teams.
· Monitor campaign performance and prepare basic reports on lead conversion and engagement.
4. Market Research & Reporting
· Conduct market research on immigration trends, competitor activities, and target client segments.
· Track marketing KPIs including lead sources, conversion rates, and campaign performance.
· Provide periodic reports to support marketing strategy and sales planning.
5. Marketing Materials & Brand Support
· Coordinate the preparation of marketing materials such as brochures, presentations, and promotional content.
· Ensure marketing communications follow company brand guidelines.
· Assist with updating website content and promotional messaging.
6. Event & Partnership Coordination
· Assist with organizing seminars, webinars, and marketing events targeting prospective immigration clients.
· Coordinate logistics, promotional materials, and follow-up communication with participants.
· Support partnership marketing with educational institutions and referral partners.
Qualifications:
· Fluency in English — spoken and written.
· Bilingual – English & Mandarin
· Must be legally eligible to work in Canada (Citizen, Permanent Resident, or valid Work Permit).
· Minimum 2 years of administrative or office support experience, including reception duties.
· Strong organizational and multitasking skills, with attention to detail.
· Excellent communication and customer service skills.
· Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint).
· Professional appearance and attitude with a focus on teamwork and confidentiality.
· Bilingual in Pilipino is an asset.
Additional Requirement
As part of our pre-employment process, all successful candidates will be required to complete a Criminal Record Check prior to final confirmation of employment.
Please note that the cost of the Criminal Record Check is the responsibility of the successful candidate.
How to Apply:
Please submit your resume and cover letter (in English) highlighting your relevant experience and bilingual skills to [email protected].
Include your legal work status in Canada in the application.
We thank all applicants for their interest; only those selected for an interview will be contacted.
Pay: From $23.00 per hour
Work Location: In person
