Our client, a reputable global appliance company known for its cutting edge leadership in innovation and performance, is growing once again. They are currently searching for a Retail Marketing Manager that will take ownership of all retail and digital programming in Canada. The successful candidate will be building and growing relationships with retail channel partners (online retailers, mass merchants, department stores, whole clubs and specialty retailers) and will handle all aspects of demand generation and awareness campaigns including online product postings, web pages, web banners, digital promotions, asset development and in person events. This role will be reporting directly to the Channel Marketing Manager, North America.
Vital responsibilities include acting as the liaison between the Marketing Communications team and Sales team to plan and execute retail marketing campaigns, executing digital marketing programs with Canadian retailers (bringing their brands to life on the digital shelf), assisting with visual merchandising projects and initiatives for Canadian retailers, working closely with US and Global counterparts. Included in these responsibilities will be collaborating with US counterparts to review programs for the French Canadian retail landscape, ensuring marketing campaigns support sales initiatives, and tracking the efficiency of said marketing programs and re-tooling as needed to improve key metrics.
Key requirements for this role include a minimum of 5-7 years experience in a similar position, a Bachelors Degree in Marketing or Business, and a very strong understanding of digital, trade and channel marketing. Essential qualifications for this role also include strong project management skills with the ability to handle concurrent projects, ensuring that deliverables and deadlines are met in a timely fashion, as well as a general understanding of website and design on social media platforms. The successful candidate will be very detail oriented with very strong verbal and written skills, delivering effective presentations to both internal and external parties. Microsoft Suite applications, especially Excel and PowerPoint, must be reliable tools in your toolbox. There also will be travel of approximately 20% or more.
Job Types: Full-time, Permanent
Salary: $80,000.00-$110,000.00 per year