Job Overview
We are seeking a dynamic and results-driven Digital Marketing Manager specializing in Ads to join our innovative marketing team. In this role, you will spearhead the development and execution of targeted digital advertising campaigns across multiple platforms, including Google Ads, Meta Ads, TikTok ads and other Advertising, and programmatic channels. Your expertise will drive brand awareness, customer engagement, and revenue growth through strategic ad placements, precise audience targeting, and continuous optimization. This paid position offers an exciting opportunity to shape our digital presence and deliver measurable marketing success in a fast-paced environment.
Duties
- Plan, create, and manage comprehensive digital advertising campaigns across platforms such as Google Ads, IG, Facebook, TikTok, LinkedIn Advertising, and DoubleClick to maximize reach and ROI.
- Conduct detailed keyword research to identify high-performing search terms that align with campaign goals and target audiences.
- Optimize ad performance through A/B testing, bid adjustments, audience segmentation, and creative refinement to improve click-through rates and conversions.
- Monitor campaign metrics using tools like Google Analytics and Google Tag Manager to analyze performance data and derive actionable insights.
- Manage advertising budgets efficiently by allocating spend based on campaign performance and strategic priorities while ensuring cost-effective results.
- Collaborate with the marketing team to integrate paid campaigns with organic SEO efforts for a cohesive digital strategy.
- Stay current with industry trends, platform updates, and best practices in digital marketing to continuously enhance campaign effectiveness.
Requirements
- Proven experience managing digital advertising campaigns on platforms such as Google Ads (formerly AdWords), Facebook Advertising, and DoubleClick.
- Strong understanding of SEO principles combined with hands-on experience in keyword research and content optimization.
- Proficiency in analytics tools including Google Analytics and Google Tag Manager for tracking campaign performance.
- Solid knowledge of digital marketing strategies within e-commerce environments and broader marketing initiatives.
- Ability to develop accurate budgeting plans, monitor spending, and optimize campaigns for maximum ROI.
- Familiarity with programmatic advertising platforms and tools like DoubleClick is highly desirable.
- Excellent analytical skills with a keen eye for data-driven decision-making and continuous improvement.
Join us as a Digital Marketing Manager (Ads Specialist) to lead innovative campaigns that captivate audiences, boost brand visibility, and drive business growth!
Pay: $22.00-$52.00 per hour
Benefits:
Work Location: Hybrid remote in Montréal, QC H2V 4P2
