About Us:
Established over 30 years ago, Medcan is a global leader in assessing clients' overall well-being and inspiring them to live well. Medcan has a comprehensive range of diagnostic assessments, which, in combination with innovative programs tailored to specific needs, are designed to successfully reach improved health outcomes.
Over 80 physicians and specialists, alongside a broad roster of complementary health care disciplines, provide health and lifestyle management services on site and by video consult for individuals, families and organizations. Our team of 700+ staff see clients virtually and physically from our downtown Toronto and Oakville clinics.
Marketing Automation & Development Specialist
Reporting to: Director, Marketing
The Role:
Medcan is recruiting for a Marketing Automation & Development Specialist who is motivated to make an impact in a fast-paced environment to combine best practices in digital experience and marketing with the expertise of programming. With a newly launched digital ecosystem, we are excited to reach new and existing clients with a best-in-class digital experience, which is all about helping them live healthier, happier lives by making smart, evidence-based health decisions over the long term.
The team is passionate about health, wellbeing and service. As an integral member of the marketing team, you are naturally curious about technology and can strike a balance between proven strategies and a test and learn approach. This role will focus on supporting our go-to-market and CRM initiatives with innovative use of technology to automated and optimize our digital channels.
The Accountabilities:
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Manage the medcan.com website including enhancements to existing pages and development of new landing pages using a combination of new or existing modules, to achieve optimal experiences that support business objectives. Familiarity with tools such as Prismic.io and GitHub are an asset.
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Build and maintain the module library for both the website CMS (Prismic.io) and email builder tools (Stensul)
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Ensure that all digital touchpoints are tagged and tracked appropriately (using GA4, redirects, utms, pixels, cookies etc) for measurement and optimization
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Develop, manage and monitor integrations to seamlessly pass data from the website to back-end systems (Salesforce)
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Manage Salesforce Marketing Cloud instance including data hygiene best practices, implementation of features that enhance marketing efforts, design and development of user journeys, email marketing deployments, data management, reporting and more
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Collaborate with other team members and stakeholders to develop and implement the best technical solutions to achieve business objectives
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Proficient understanding of cross-browser and form-factor compatibility issues and ways to work around them
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Create clear and detailed documentation and standard operating procedures (SOPs) relating to Marketing Cloud and/or website enhancements
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Troubleshoot issues related to automations, data synchronizations and interoperability between systems as well as supporting back-end developers with troubleshooting
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Stay up to date on emerging technologies and provide recommendations that support Medcan’s business objectives and world-class experience
The Requirements:
Minimum 2 years of experience in the following areas:
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Hands-on experience working with Marketing Cloud (or similar) (Developer or Administrator certification preferred)
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Proven work experience as a Front-end developer working in a headless CMS (Prismic or similar) and Salesforce Marketing Cloud (or similar)
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Experience with JavaScript, CSS, GitHub and jQuery
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In-depth understanding of the entire web development process (design, development, QA/UAT and deployment)
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Familiarity with browser and email testing and debugging
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Acts with urgency, critical thinking and demonstrated effective problem-solving skills
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Ability to translate complex technical solutions to easy-to-understand concepts for non-technical users
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Experience implementing and managing GA4 related properties
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Familiarity with software like Adobe Suite, Photoshop and Prismic CMS (or similar) is considered an asset
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An ability to perform well in a fast-paced environment
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Excellent analytical, time management, prioritization and multitasking skills
This is full-time role that is scheduled during business hours Monday through Friday. This is a hybrid position with 2 days a week in the office, out of 150 York Street, Toronto.
Our Benefits:
Medcan’s philosophy of Live Well, For Life applies not only to our clients, but also our valued staff members. We provide paid Wellness Days along with a variety of programs to help our employees manage their mental and physical well-being. We offer special employee rates on fitness sessions, in-house specialty services, and complimentary membership to our clinic to name a few.
This position comes with an attractive total compensation package including a competitive compensation model, a comprehensive benefits plan, RRSP matching, and a genuine opportunity to grow. We offer hybrid/flexible work arrangements to help Medcanners balance their work and personal or family needs
We also have employee perks to continue to help our staff Live Well, For Life. This includes complimentary group fitness sessions as well as an on-site healthy lunch program provided by our own food and catering brand, Nourish. We also provide interactive webinars hosted by our in-house experts focused on Eat, Move, Think. Our enhanced benefits package is just one of the reasons why we continue to be one of Canada’s Best Managed Companies!
We thank all applicants for their interest; however only those selected for an initial interview will be contacted. No phone calls and no agencies please.
Diversity, Inclusion, and Accessibility:
Medcan is an equal opportunity employer committed to the principles of employment equity, diversity, and inclusion. We continuously work to provide a fair opportunity for all staff to participate and succeed at work, creating a sense of belonging, respect and a place that values the unique perspectives and lived experiences of each member of our team. We recognize the value of diversity in attributes such as age, gender identity and expression, sexual orientation and attractionality, ethnicity, race, colour, nationality, family and marital status, ability, religion and belief, freedom of thought, and any other characteristic that makes you unique. If these principles resonate with you, we encourage you to apply!
If contacted for an employment opportunity, please advise your Talent Acquisition Specialist if you require accommodation.
