Toronto, ON, Canada Req #8210
Monday, April 12, 2021
Ceridian. Makes Work Life Better™
This is our promise. Not only for our customers, but our employees as well.
Do you thrive in an innovative and exciting environment that’s continuously evolving? Ceridian is looking for fun, intelligent, team oriented people who believe in our values: Customer Focus, Transparency, Diligence, Optimism, and Agility. Our workplace culture provides empowering programs for career growth and offers diversity and inclusion groups to support every person’s career journey. Ceridian employees have declared Ceridian a Great Place to Work® in 2019, a Glassdoor Best Places to Work in 2019, and one of Canada’s Top 100 Employers for the 16th consecutive year!
Find out why Ceridian is such a great place to work.
Location: This position is remote and can be located anywhere in Canada or the USA.
We are looking for a Marketing Campaign Manager to join the Global Marketing Programs team. This role will work closely with vertical marketers to align campaign plans across brand, content, and production team members to streamline the demand generation program activities and effectiveness.
Work with Sr Manager of Marketing Programs to build and execute demand generation plans to meet marketing KPIs
Actively partner with key stakeholders to prioritize demand generation activities in order to generate first calls, create new opportunities, and accelerated the time to close new deals
Create a mix of demand generation campaigns comprised of inbound marketing, online and in-person events, content syndication, direct mail, digital marketing, nurture campaigns, and drip email sequences
Project manage all campaigns from beginning to end ensuring they meet the target objectives
Work with various marketing teams to execute programs on time and within budget while consistently applying best practice for continual optimization
Seek out product knowledge and ensure campaign copy and messaging aligns with product capabilities and ideal buyer
Ensure timely and accurate enablement and communication of all campaigns to internal stakeholders for BDR/sales teams to execute campaigns effectively
Maintain an effective, multi-channel marketing calendar
Analyze program performance, continually optimizing for conversions
Report on and explain campaign results and ROI regularly
Actively establish and streamline consistent campaign management processes
Support GDPR/CCPA/CASL/CAN-SPAM compliance and handling of Personal Identifiable Information (PII)
5+ years of B2B marketing experience
A knowledge of demand generation marketing best practices and a demonstrated tendency to seek out and improve knowledge and skills
Empathetic to buyers, customers, and internal stakeholders
Strong administrative and project management skills, including the ability to organize, analyze and report on data from multiple systems and provide actionable recommendations
Detail oriented, well organized, efficient with time management
Excellent written and verbal communication skills
Ability to understand new technologies and process changes and learn/adapt quickly
Flexible and able to shift strategies and tactics when required
Demonstrated experience with marketing tools such as Marketo or HubSpot
Ability to effectively manage budgets and vendors
Ceridian is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We provide our employees with comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced lifestyle to achieve personal and professional success. We encourage all individuals to apply for positions that fit their passions.
We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted. If you are selected for an interview, you will be contacted by a Ceridian Recruiter with a @ceridian.com email directly from our organization.
Job Function Marketing Pay Type Salary