Requisition ID: 184214
Career Group: Corporate Office Careers
Job Category: Marketing Technology & Digital
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Nova Scotia; Alberta; Ontario
City: Halifax, Mississauga, Stellarton, Calgary
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
We are looking for a Media Planner and Campaign Specialist to manage overall ad inventory and ensure capacity to meet advertiser campaigns and annual commitments. In this role, you will develop strategic media plans, execute buys across various digital platforms, and optimize ad spend across channels. Additionally, you will manage relationships with suppliers and vendors, oversee campaign performance, and collaborate with teams to ensure effective execution and client satisfaction.
This position will be based in our office in Dartmouth, Nova Scotia. We offer a competitive base salary plus commission, along with a comprehensive benefits package. We will also provide relocation assistance for qualified candidates interested in making Nova Scotia their new home.
- Manage overall ad inventory and ensure there is capacity to meet advertiser campaigns and annual commitments.
- Develop strategic media plans tailored to advertiser objectives and execute media buys across various offsite digital platforms within RMN (e.g., search, social, display, video).
- Optimize advertising budget and spend across channels.
- Utilize media expertise to recommend budget allocation, build audiences, and develop flighting strategies.
- Consult with suppliers periodically to understand priorities, ensure campaign effectiveness, and provide updates.
- Develop processes for efficient media plan delivery, including audience sizing and inventory availability.
- Create outreach plans for underserved or non-active clients.
- Manage relationships with 3rd party vendors and agencies for offsite media, including negotiating contracts and coordinating media planning and buying needs.
- Oversee setup and activation of onsite/app, email, and offsite campaigns, and ensure ads are displaying correctly.
- Monitor campaign performance through KPIs and optimize for effectiveness, ensuring campaigns meet expectations and client satisfaction.
- Collaborate with UX teams on site, app, and email changes.
- Manage relationships with ad serving vendors, including selection and issue resolution.
- 5+ years experience at media planning and buying agency and hands on experience with ad tech
- Strong analytical, decision-making, project management, and communication skills
- Experience with ad tech tools (e.g., GAM360)
- Experience working at or closely with advertising agencies and with promotional advertising on retail sites
- Experience activating campaigns (incl. offsite channels)
#LI-Hybrid
At Empire we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.
