About the Role
We are looking for a highly organized, proactive, and people-oriented individual to manage our ice cream truck and gelato catering division. This role is the central point of contact for catering inquiries and event coordination, ensuring smooth communication between clients, internal teams, and field operations.
Key Responsibilities
Client Communication & Sales Support
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Respond promptly to new client inquiries via email, phone, and online forms
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Answer incoming phone calls between 9:00 am and 6:00 pm
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Provide basic catering information, availability, and pricing
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Follow up on leads to convert inquiries into booked events
CRM & Lead Management
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Organize and manage all leads in the CRM system
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Track inquiry status, follow-ups, bookings, and client details
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Maintain clean and up-to-date records for reporting and forecasting
Lead Generation
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Proactively look for new catering opportunities (corporate events, festivals, private events, partnerships, etc.)
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Reach out to potential clients and partners via email, phone, or networking
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Assist with outbound sales initiatives and seasonal promotions
Event Coordination
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Coordinate booked events with the catering manager
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Communicate event details such as date, time, location, guest count, and special requests
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Ensure all information is clearly passed to operations and field teams
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Act as a liaison between clients and internal teams to ensure smooth execution
Internal Communication
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Work closely with the catering manager to align schedules and logistics
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Communicate changes, updates, or special requirements clearly and in a timely manner
Qualifications & Skills
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2+ years B2B sales experience, ideally food service, catering, hospitality, or events
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Proven outbound track record and comfortable with cold calls, cold email, and walk-ins
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Comfortable with both transactional sales (catering, 1–14 day cycle) and relationship sales (longer-cycle B2B accounts)
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CRM-disciplined and experience with CRM systems is a strong asset
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Strong written English, confident on the phone
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BC-based
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Self-starter as this role is not micromanaged, so we need someone who runs their own pipeline
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Highly organized with strong attention to detail
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Ability to multitask and manage multiple events simultaneously
Nice to Have
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Existing network in Vancouver corporate, event, or hospitality space
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Experience selling to offices, schools, or wedding planners
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Background in food, beverage, coffee, or specialty CPG (relevant for the B2B expansion)
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Bilingual (Mandarin, Punjabi, Tagalog)
Work Schedule
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Availability to answer calls and manage inquiries between 9:00 am and 6:00 pm
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Some flexibility may be required during peak event seasons
