Join a Challenger
At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.
We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.
What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.
If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity.
We can’t wait to get to know you!
The Work
The Senior Manager, Events Strategy is responsible for leading the strategic direction, planning, execution, measurement and optimization of EQ Bank's event and sponsorship portfolio across Single Family Lending, Commercial Lending, Deposit Services, EQ Bank and Corporate programs.
This role is accountable for establishing events as a business growth channel by developing strategies that strengthen broker relationships, support customer engagement, grow brand awareness, deepen education and drive measurable business outcomes.
The Senior Manager, Events Strategy will oversee the national events ecosystem, including conferences, sponsorships, broker education programs, customer-facing events, corporate initiatives and partner engagements. The role will establish event success frameworks, measure return on investment, evaluate channel effectiveness and make recommendations that improve event portfolio performance over time.
This role demands strategic thinking, data-driven decision making, strong stakeholder management and leadership capabilities while ensuring exceptional execution and budget stewardship across all programming.
The incumbent will develop and lead a comprehensive event strategy that aligns with business objectives and supports organizational priorities across all applicable business units.
With up to 300 events delivered annually, responsibilities include:
Event Strategy & Business Impact
Define the role of events within the broader marketing and sales ecosystem, ensuring integration with relationship management, education, content and lead generation initiatives.
Event Portfolio Management
Prioritize investments across conferences, sponsorships, broker events, educational programs and customer initiatives.
Measurement, Analytics & Continuous Improvement
Analyze attendance, engagement, broker sentiment, lead generation, sponsorship value, pipeline influence and other performance indicators.
Budget & Financial Management
Vendor & Sponsorship Management
Lead negotiations with venues, suppliers, agencies, caterers, production partners and other vendors.
Leadership & Team Development
Partner closely with Sales, Broker Relations, Product, Marketing, Communications, Digital, Finance and Risk teams.
Event Execution Oversight
What we offer [For full-time permanent roles]
\uD83D\uDCB0 Competitive discretionary bonus
✨ Market leading RRSP match program
\uD83E\uDE7A Medical, dental, vision, life, and disability benefits
\uD83D\uDCDD Employee Share Purchase Plan
\uD83D\uDC76\uD83C\uDFFD Maternity/Parental top-up while you care for your little one
\uD83C\uDFDD Generous vacation policy and personal days
\uD83D\uDDA5 Virtual events to connect with your fellow colleagues
\uD83C\uDF93 Professional development and comprehensive Career Development program
\uD83D\uDC9B A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
The incumbent will be working hybrid and in office time will be spent working from EQ Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON.
Equity, Diversity & Inclusion
EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.
We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
To learn more, visit eqb.investorroom.com and eqbank.ca.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
