The Digital Content Coordinator is part of the MCC Digital Communications Team which is part of the MCC Canada Communications and Donor Relations, and MCC U.S. Communications departments. This position is focused on our external audience and will be responsible for ensuring websites are up to date and communicate effectively to our external audiences. This position will coordinate content on MCC’s websites and email newsletters envisioning and producing content and working with other MCC content creators to adapt and schedule existing content. The Digital Content Coordinator will be responsible for the production of MCC’s monthly email newsletter, In Touch. This position will also manage MCC’s Google AdWords grants leading in managing search advertising campaigns.
- Post-secondary degree in communications or equivalent experience.
- 2-3 years’ experience writing for digital communications platforms
- Excellent applied understanding of digital media, specifically web, email and social media as tools of integrated communications.
- Demonstrated efficient and skillful organizational, creative and conceptual skills. The ability to manage multiple large and small projects at one time.
- Tactful and perceptive relationship skills and good judgment to engage in communication with constituents, co-workers and others.
- Experience adapting content to specific platforms and audiences including web, social media and email.
- Experience working with HTML and basic webpage editing an asset.
- Understanding of Google Analytics and Search Engine Optimization (SEO) best practices for content creation an asset.
- Experience planning and managing digital advertising campaigns an asset.
- Able to pull insights from statistical data that can be applied to adjusting and improving digital content.
- The capacity to network over distance and work effectively within a decentralized team.
- Understanding of MCC audiences, primarily in Canada and the U.S. is an asset
- Understanding of and appreciation for MCC structure, program and goals is an asset
- Writing, content generation, repurposing and adapting existing materials, and coordinating creating of content with other content creators. – 70%
- Review of content and analysis – 20%
- Creating and maintaining digital content strategy, standards and guides, including training and support for content creators – 5%
- Keep up to date on trends and changes in digital communications, sharing this information with larger system. – 5%
- Ensure that the Gospel of Jesus Christ is exemplified in the performance of all job responsibilities and through personal example.
- Participate in regular staff meetings and team meetings, spending time in devotions and prayer with all in attendance.
- Model non-violent peacemaking through daily interactions with staff and the public.
- Participate in a local church and gatherings, being willing to use his or her gifts within the local faith community.
- Gather and create communications material for use on the website and email newsletters. This may require occasional travel and will require advocating for digitally appropriate content from other content creators as they travel and work on content.
- Coordinate content on the website, email newsletters and search advertising around the focus calendar.
- Write static content for website such as FAQs, short content descriptions, form text, etc.
- Generate new and adapt existing story content for the website combining written, audio and visual media to create engaging experiences for website visitors, coordinating with MCC writers as necessary.
- Help to plan and create digital content for larger CDR campaigns and initiatives.
- Curate website homepage content.
- Review website content identifying issues with style, tagging, structure and Search Engine Optimization, scheduling updates, correcting issues and flagging issues with provincial, regional and program staff as required.
- Take the lead in generating, coordinating and posting content to the website and keeping the website up to date ensuring relevant, timely information is available to our audiences as quickly as possible following disasters or other emergencies.
- Post nationally produced materials on the website such as A Common Place, reports and national program information as required.
- Produce MCC’s monthly email newsletter, In Touch, coordinating with provincial and regional offices for local customization.
- Regularly review the performance and effectiveness of In Touch, using statistical information to identify areas of the newsletter that need to be improved or modified.
- Lead the management of MCC’s Google AdWords grants including managing the account and compliance, planning, creating, monitoring and adjusting general and campaign ads. Look for new opportunities to connect with existing supporters and attract new audiences.
- Provide basic support and training to provincial, regional and other content maintainers on questions about content best practices and style guides.
- Provide leadership to provincial and regional offices on the balance of website content and best practices.
- Assist Communications, provincial and regional staff with short marketing URL redirects and campaign tracking as required.
- Together with the Social Media Coordinator, curate worker blogs and social media accounts looking for content that can be repurposed and reused.
- Analyze, interpret, report and present on the effectiveness of website content, campaigns and advertising to content creators, leadership and other teams on a regular basis.
- Together with the Digital Communications Team and MCC content creators, research and initiate experimentation with new forms of storytelling and new content formats, monitoring performance to determine suitability as a regular storytelling tool.
- Together with the Digital Communications Manager establish and maintain digital content strategies and style guides.
- Act as a backup for the Social Media Coordinator, assisting with the posting of social media content and responding to constituent questions and comments during periods of high traffic or when they are away.
Application Close Date: December 7, 2018
Job Type: Full-time