Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5
Inspired by food? Committed to excellent service? So are we.
At Loblaw, we are Food Lovers! We are committed to our Colleagues and Customers and work hard to create a culture that allows us to be our authentic selves while working as a Team. We know that clear communication, collaboration and teamwork is the key to having a successful workplace.
We're looking for talented colleagues who are excited about providing an exceptional shopping experience for customers and delighting them every step of the way!
Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Why is this role important?
The Sr. Manager, Brand Marketing translates divisional strategies into brand strategies at the category or campaign level. This role drives strategy through to execution, and serves as a key collaborator with category leaders and counterparts within Loblaw Media and Loblaw Agency. The Sr. Manager oversees a brand marketing team to drive seamless delivery of Marketing’s most visible and complex campaigns/programs. They are accountable for the growth of their portfolios, which may include an entire category, or a collection of critical brand campaigns
Brand Strategy 1 : Translates divisional strategy into objectives and plans for the category/campaign to drive the growth of the assigned portfolio; makes recommendations for divisional marketing strategy based on category/campaign-level insights
Campaign/Program Strategy: Translates brand- & portfolio-level strategic objectives into campaign/program-level strategies; leverages consumer/business insights (e.g., insights from the Customer CoE) and previous campaign learnings to inform campaign brief; works with Marketing leaders to clearly define KPIs and objectives for each campaign
Campaign Planning & Execution: Leads the execution of marketing campaigns for portfolio and ensures execution aligns with annual plan objectives; acts as a key point of contact for agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative
Control Brand Programs: Supports and manages the portfolio-level execution of Control Brand programs within the guidelines set by the CB marketing team
People Leadership: Manages team performance against marketing portfolio and campaign objectives and KPIs through mentorship and professional development
Partnership: Acts as an advisor to category counterparts; collaborates across the Marketing organization and with other key partners to drive best practices, shared learnings, and efficiencies
Innovation: Collaborates with partners such as Loblaw Agency, and Loblaw Media to incorporate leading edge, innovative marketing strategies across paid, earned and owned channels, to drive relevant and best in class campaigns
Annual Planning: Supports leadership in the development of annual marketing plans
Outcomes & KPIs:
Customer acquisition and expansion
Sales and contribution
Growth in market share
Campaigns delivered on-time and on-budget
Key Skills & Capabilities:
Translating marketing strategy into execution
Strong knowledge of both traditional and digital marketing practices
Brand strategy & positioning
Developing marketing insights from data & analytics
8 years of experience
4-5 years in brand manager role, managing marketing campaigns
COVID-19 is a serious condition and has had a devastating impact on Canadians and others across the globe. As a leading Health and Wellness provider for millions of Canadians, our goal is to help all Canadians "Live Life Well".
In support of this goal, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees as we continue our phased approach of office reopening. Employees will be required either to be fully vaccinated or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace.
At Loblaw, we respect the environment, source products with integrity and make a positive difference in the community. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers.
Type of Role:
Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.