Division Specific Information
The Digital Science and Automation Solutions (DSAS) business designs, develops, and delivers industry-leading laboratory workflow solutions and robotic automation for Pharma, Biopharma, and Genetic Testing customers. Our solutions enable customers to accelerate discovery, improve outcomes, and shape the lab of the future through connected, data-driven, and automated environments.
Join Thermo Fisher Scientific as a Marketing Content Specialist within the Digital Science & Automation Services (DSAS) team and play a central role in how we communicate the value of our automated digital lab solutions.
In this role, you will transform complex scientific and technical capabilities across Digital Science Solutions (DSS) and Laboratory Automation (LA) into clear, compelling, and commercially relevant content. You will develop narratives that connect our technologies to real-world customer outcomes across industry verticals including the pharma value chain—from early research through to manufacturing.
Working closely with Product Management, Strategic Marketing, and cross-functional teams, you will create and optimise content that supports integrated marketing campaigns, strengthens sales enablement, and enhances digital discoverability—including emerging AI-driven search environments.
You will collaborate with subject matter experts, customer-facing teams, and sales stakeholders to ensure content is accurate, engaging, and continuously evolving based on performance insights and customer feedback. Your work will directly contribute to improving how our solutions are understood, discovered, and adopted across customer-facing and internal channels.
Content Strategy & Development
Develop high-quality content across formats including web, articles, white papers, case studies, video scripts, and sales enablement tools
Build structured, persona-driven content that translates DSAS value propositions into consistent, outcome-led narratives across DSS and LA portfolios
Technical Translation & Content Quality
Partner with product managers, scientists, and subject matter experts to translate complex technical concepts into clear, engaging, and credible content
Ensure content accuracy and authenticity through structured SME collaboration and review processes
Maintain and continuously update website and digital content to ensure relevance, accuracy, and strong engagement
SEO & AI-Driven Discoverability
Optimize content for SEO and apply emerging best practices in AI-driven discovery, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
Structure content to improve search visibility, relevance, and authority across digital and AI-driven platforms
Monitor evolving search trends and adapt content strategies accordingly
Campaign & Sales Enablement
Collaborate with Product Marketing and Strategic Marketing to support campaign development, messaging frameworks, and go-to-market execution
Create use cases, storytelling assets, and content frameworks that support sales enablement and customer engagement
Support the publication and distribution of content across sales enablement platforms, internal systems, and customer-facing channels
Customer Insight & Feedback Integration
Work with Customer Experience and Customer Support teams to capture customer insights, feedback, and real-world use cases
Translate customer feedback and support trends into relevant, high-impact content that reflects real user needs
Ensure content reflects evolving customer needs and market dynamics
Performance Measurement & Optimization
Track and analyze content performance and engagement metrics, including traffic, conversion, and search visibility
Report on content effectiveness and provide actionable insights to improve reach, engagement, and ROI
Optimize content based on data-driven recommendations
Cross-Functional Collaboration & Operations
Contribute to improving content workflows, governance, and best practices
Ensure alignment and collaboration across global and cross-functional stakeholders
Operate effectively within a matrixed organisation, ensuring alignment and consistency across stakeholders
The estimated annualized pay range for this position in Ontario is $76,400.00–$114,575.00.
