Brintnell Counselling & Psychology is a growing boutique psychology clinic in Edmonton, Alberta preparing to expand into a new in-person location in Summer 2026.
We are seeking an experienced, highly organized, and proactive Website & Digital Growth Manager to oversee and grow our entire digital presence.
This role is ideal for someone who understands not only website management, but also branding, SEO, conversion strategy, healthcare marketing, user experience, and long-term digital growth.
We are not looking for someone who simply “updates websites.”We are looking for someone who can take ownership, lead projects independently, think strategically, follow through consistently, and become a long-term part of our clinic growth.
Our ideal candidate is:
- highly independent
- creative and strategic
- exceptionally organized
- results-oriented
- experienced with healthcare or psychology clinics
- strong with communication and follow-through
- capable of managing projects from start to finish without requiring constant direction
RESPONSIBILITIES
Website Management & Maintenance
- Manage and maintain our WordPress website hosted through GoDaddy
- Ensure website functionality, uptime, speed, responsiveness, and overall user experience
- Troubleshoot technical issues, plugin conflicts, and website errors
- Manage website security, backups, updates, and ongoing maintenance
- Monitor and improve mobile optimization and website performance
- Ensure all website updates align with clinic branding and voice
SEO & Website Growth
- Lead local SEO strategy for Edmonton and surrounding areas
- Optimize metadata, keywords, page structure, internal linking, and content organization
- Implement backlink strategies and improve domain authority
- Monitor search rankings and organic traffic growth
- Improve website conversion rates and lead generation
- Optimize clinician pages and service pages for search visibility
- Create and implement long-term SEO growth strategies
Content & Blog Management
- Upload, edit, and optimize clinician blogs and website content
- Ensure formatting, SEO optimization, and brand consistency
- Assist with blog planning and content organization
- Collaborate with clinicians and admin regarding website updates and content needs
Digital Strategy & Marketing Support
- Help guide overall website and digital growth strategy
- Identify opportunities to improve conversions and user experience
- Provide creative ideas and recommendations aligned with the clinic brand
- Collaborate with leadership, admin, and marketing team members
- Assist with tracking campaign performance and website analytics
- Help ensure consistency between website, Google presence, social media, and marketing materials
SYSTEMS, ORGANIZATION & ACCOUNTABILITY
- Maintain organized website documentation and SOPs
- Organize and securely manage website logins, plugins, domains, hosting information, and digital assets
- Ensure clinic ownership and access to all accounts and systems
- Track projects from initiation to completion
- Maintain clear communication regarding timelines, deliverables, and progress
- Provide monthly KPI and analytics reports outlining:
- SEO growth
- website traffic
- keyword rankings
- conversion performance
- recommendations for improvement
REQUIRED EXPERIENCE
- Strong experience managing WordPress websites
- Experience with GoDaddy hosting/platforms
- Strong knowledge of SEO, backlinks, analytics, and website optimization
- Experience improving Google rankings and organic traffic
- Experience with website maintenance, security, and plugin management
- Strong project management and organizational skills
- Strong communication and follow-through
- Ability to work independently with minimal supervision
PREFERRED EXPERIENCE
- Psychology, counselling, medical, wellness, or healthcare industry experience
- Understanding of healthcare advertising and ethical guidelines
- Experience with local SEO for Edmonton-based businesses
- Experience with Google Analytics, Google Search Console, SEO tools, and conversion tracking
- Experience with branding and high-converting service-based websites
- Experience coordinating with teams and delegating specialized work when needed
IDEAL CANDIDATE
We are looking for someone who:
- Takes initiative rather than waiting for direction
- Thinks strategically and proactively
- Is highly accountable and dependable
- Understands both branding and business growth
- Has excellent attention to detail
- Can manage multiple projects while maintaining strong follow-through
- Is responsive and solution-focused
- Understands client experience and conversion strategy
- Wants to become a long-term part of a growing clinic
ADDITIONAL REQUIREMENTS
Applicants should be prepared to provide:
- Resume
- Portfolio/examples of websites managed
- Before-and-after SEO or analytics examples
- References
- Approximate response timelines/availability
- Information regarding current client/project load
- Clarification regarding whether work is completed personally or outsourced to subcontractors
TO APPLY
Please send:
- Resume
- Portfolio/examples of work
- Relevant healthcare or clinic experience
- Examples of SEO growth or analytics improvements
- Availability
- Rates/packages
- References
Please email applications to: [email protected]
This role is currently remote-first. Limited on-site collaboration may occasionally be requested following the clinic opening.
Pay: $25.00-$35.00 per hour
Work Location: Hybrid remote in Edmonton, AB
