TELLING CAPTIVATING STORIES TO AUDIENCES EVERYWHERE
Blue Ant Media (TSX: BAMI) is an international streamer, production studio, advertising sales and rights-management business. The company operates a diverse portfolio of free streaming and pay TV channels internationally, including Love Nature, Cottage Life, Smithsonian Channel Canada, BBC Earth Canada, HauntTV, Homeful, and Love Pets, as well as the subscription streaming service MagellanTV. Its studio business produces and distributes a wide range of premium content across key genres for streaming and broadcast platforms worldwide. Blue Ant Media is headquartered in Toronto, with a presence in Los Angeles, New York, Miami, Singapore, London, Washington, Sydney, Halifax, and Ottawa. blueantmedia.com⼁Instagram⼁LinkedIn
Our employees are passionate experts in all of our business areas. They are fanatical about creating outstanding content and experiences, and about delivering them on new and evolving platforms. We actively seek new employees who embody our core values. We want them to think big, act with purpose, celebrate creativity, do the right thing, respect one another, and succeed together. We attract creative talents who are optimistic about the evolving future of content and who take pride in recognizing opportunities where others see challenges. At Blue Ant Media, we give them the flexibility to think like entrepreneurs, take ownership of their projects, take risks, and embrace innovation in a rapidly evolving media landscape. Our team members excel at collaborating with internal and external partners by building trusting, respectful working relationships.
Marketing Manager, Consumer Shows
We’re looking for a creative, strategic and highly organized Marketing Manager, Consumer Shows to lead the marketing strategy for Blue Ant Media’s portfolio of 11 consumer shows across home, cottage, lifestyle, baby and wellness categories.
This is a high-impact, high-visibility role for someone who knows how to turn live events into must-attend experiences. You understand that great marketing goes beyond logos and media plans, it’s about defining a clear value proposition, crafting compelling messaging, and creating campaigns that give audiences a real reason to show up.
You will lead the campaign strategy, messaging and year-round audience engagement approach for each show. You’ll work closely with Show Directors, Creative, Data, Communications, Sales, Operations and external partners to ensure every campaign has a clear point of view and every show has a compelling reason to attend.
You’ll also lead two (2) Brand Specialists and work closely with the Coordinator, Finance and Consumer Shows, who supports select marketing, ticketing and social workflows. Together, you’ll help bring our shows to life before, during and after each event.
This role will play a key role in shaping how thousands of people discover and experience some of Canada’s best-known consumer shows. From leading creative campaigns and building year-round audience engagement to collaborating with major partners and supporting sales growth, you’ll see your work come to life before, during, and on the show floor.
Our Consumer Shows Portfolio:
1. National Home Show
2. Fall Home Show
3. Home + Backyard Show
4. Spring Cottage Life Show
5. Ottawa Cottage Life & Backyard Show
6. Fall Cottage Life Show
7. Seasons Christmas Show
8. The Baby Show (Vancouver)
9. Fall Baby Show
10. Spring Baby Show
11. The Women’s Healthy Living Show
- Other shows may be added as our event portfolio grows
This role will report to the VP, Marketing, Canadian Media and is a hybrid position requiring in-office attendance at our head office in Toronto for a minimum of three (3) days per week.
The anticipated salary range for this role is $75,000 - $90,000 per year, with final compensation determined by experience and qualifications.
Core Responsibilities & Duties
What You’ll Actually Do
- Deliver Compelling, Audience-First Campaigns: You’ll lead the marketing strategy for each show, defining the positioning and messaging that connect with audiences and clearly communicate the show’s value. Collaborating with the Creative Team, Show Directors, and Data Lead, you’ll bring together exhibitors, content, and experiences into engaging campaigns that convert interest into attendance.
- Lead the Creative Briefing Process: You’ll guide campaign development across digital, social, print, radio, onsite, email, sales materials and partner assets, ensuring the creative is consistent, compelling and true to each show brand.
- Own the Year-Round Audience Engagement Strategy: You’ll lead the organic social and content strategy for the Consumer Shows portfolio, ensuring our brands stay active and relevant beyond the weeks immediately surrounding each event. This includes working with the Communications lead on influencer strategy, seasonal content moments, social days, partner amplification, and platform opportunities.
- Bring Big Partnerships to Life: You’ll work with Show Directors and internal stakeholders to support large-scale marketing partnerships with brands, media partners, transit partners, retailers, associations and community organizations. Whether it’s an appliance company, media outlet, GO Transit, magazines, newspapers or other major partners, you’ll help shape campaigns that feel valuable, visible and integrated into the show experience.
- Support Sales with Strong Marketing Materials: You’ll partner with the Show Team and the Data lead to develop materials that help drive exhibitor and sponsorship interest. This includes sales decks, exhibitor-facing messaging, marketing toolkits, email content, promotional opportunities and new business acquisition support.
- Guide Email and Direct Audience Communications: You’ll oversee the content strategy for consumer and exhibitor email communications, working with the Data lead and Coordinator to ensure email campaigns are timely, useful, on-brand and aligned with each show’s goals.
- Lead and Develop the Team: You’ll manage two Brand Specialists and work closely with the Coordinator, Finance & Consumer Shows. You’ll help set priorities, review work, keep projects moving and ensure the team is focused on the highest-impact marketing activities across the full show calendar.
- Bring the Campaign to Life Onsite: You’ll attend our consumer shows to ensure marketing plans are being executed, content opportunities are being captured, partners are supported and the onsite experience reflects the campaign promise. You’ll see firsthand what is resonating with audiences and bring those learnings back into future campaigns.
Qualifications
- 5+ years’ experience in event marketing, consumer marketing, media, live experiences or a related field.
- Experience developing creative campaigns that drive ticket sales, attendance, audience engagement or consumer action.
- Demonstrated ability to leverage data and consumer insights to inform strategy, define clear value propositions, and shape impactful, audience-focused messaging.
- Strong understanding of how to build a clear value proposition and translate it into compelling messaging.
- Experience leading creative briefs and working with designers, writers, producers, agencies or internal creative teams.
- Strong organic social media instincts, including content planning, platform trends, influencer opportunities and community engagement.
- Experience with email marketing, content calendars, promotional campaigns and audience communications.
- Comfort supporting B2B marketing needs, including sales materials, sponsorship support, exhibitor communications or partner toolkits.
- Strong project management skills and the ability to manage multiple brands, shows and deadlines at once.
- Excellent writing, editing and communication skills.
- Collaborative working style and comfort partnering with Show Directors, Sales, Creative, Operations, Data, Communications and external partners.
- A proactive, solutions-oriented mindset and the ability to make smart decisions in a fast-moving environment.
- Availability for occasional evenings and weekends based on the show calendar.
Nice to Have
- Experience marketing consumer shows, trade shows, festivals, conferences, ticketed events, attractions or live shopping experiences.
- Experience in home, design, cottage, lifestyle, parenting, baby, wellness, food, retail or similar consumer categories.
- Experience developing co-promotion campaigns with major brands, media partners, retailers or associations.
- Familiarity with Wrike or similar project management tools.
- Experience with Mailchimp or other email marketing platforms.
- Experience with Meta, Instagram, TikTok, LinkedIn or other social platforms.
At Blue Ant Media, we believe promoting equity, diversity, and inclusion is everyone's responsibility. We can all contribute. As a global media company, we recognize our platform and opportunity to influence change and promote a more inclusive world. We know what we create, distribute, and produce is better with a diverse workforce. In recruiting for our teams, we encourage applications from individuals of all backgrounds (who are eligible to work in Canada) and welcome the unique contributions each person brings.
While we may use digital tools to support the efficiency of our recruitment process, we do not use Artificial Intelligence (AI) to screen, assess or select candidates. Applications are personally reviewed by a member of the Talent Acquisition team or one of the hiring leaders, ensuring a fair and human-centered experience for all applicants.
If you have most of the qualifications listed in our posting, but are not sure whether to proceed with your application, we still encourage you to apply. We thank all candidates for their interest in Blue Ant Media and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require an accommodation at any time during the recruitment process, please email our Human Resources team at
[email protected].
