This position is based in Toronto and candidates must be Canadian citizens. This position is responsible for driving performance through operational planning, execution of core operations processes, franchisee relationship management and support and development of cross functional teams in assigned areas. This position will also require leadership of Canadian Marketing efforts, including planning, execution, and optimization of market-level marketing programs to achieve salon level growth goals in Canada.
This position reports to the VP of Operations and collaborates very closely with the Director of Marketing Planning on all marketing initiatives. This position leads and supports an Operations Manager, Operations Specialists, and supports and indirectly manages a Marketing Planning Specialist in the assigned Canadian markets.
On your journey, you will:
Operations:
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As an active member of the Operations Leadership Team, participate in the strategic planning and tactical execution of those plans to help achieve overall department goals and objectives.
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Drive customer growth, salon profitability and market presence in assigned areas by supervising field Operations Manager and working collaboratively with other departments within GCI. Complete prospective franchisee interviews and work diligently to enhance franchisee relationships.
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Manage assigned areas to include key franchisees, challenging and new markets, openings, closures, re-sales, renewals, relocations, expansion requests and following up to ensure improvement in results across the system.
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Demonstrate the capacity to manage multiple demands and priorities that come with the expansion of the Great Clips system.
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Lead special project teams within area of responsibility, to develop and execute plans related to critical salon operations issues and opportunities.
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Participate in the annual budget process and manage assigned market budgets to ensure annual goals are met.
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Collaborate across multiple departments to manage compliance-related issues across assigned markets to a successful outcome.
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Perform other projects, work and activities assigned, to ensure continuous service to our internal and external customers.
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Demonstrate the ability to listen, earn trust, and accept direct feedback from franchisees while building strong, positive relationships.
Marketing Planning:
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Develop, execute, and analyze annual strategic ad fund marketing plans in collaboration with assigned markets to address brand measures and drive desired customer count growth and profit objectives using appropriate tools/analysis to support recommendations.
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Continually collaborate with marketing planning team members to guide and influence franchisees, ensuring strong buy-in for successful marketing plans.
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Provide recommendations to the Director of Marketing Planning on short-term and long-term ongoing marketing strategies to ensure we are positioned to deliver and leverage desired system-wide marketing programs for franchisees.
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Coordinate with marketing vendors, agency partners and/or internal media resources to provide market-wide media recommendations.
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Explore, recommend, negotiate, and implement new and proven market-wide marketing efforts designed to build overall awareness and drive measurable traffic to salons locations.
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Effectively manage the National Ad Fund for 10-15 markets annually.
To land this job you will need to demonstrate, and/or possess the following:
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Bachelor’s degree in business or related field is preferred and at least 10+ years of business management or operations management experience, preferably in a multi-unit or franchise structure.
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Three + years of supervisory experience required.
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Three + years of marketing experience on either client or agency’s side, or a combination of the two.
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Knowledge and support of the Great Clips technical and operating systems; ability to explain the rationale and foundation for the system.
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Ability to establish credibility and communicate effectively both verbally and in writing to internal and external customers.
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Knowledge of and skill in using application software, including Word, Excel, Microsoft Outlook, and Internet functionality.
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Knowledge of retail operations, including real estate, construction, marketing, training and operations.
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Skill of problem solving; ability to identify and analyze complex issues as well as develop and implement action plans that will address operational outcomes.
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Ability to understand the goals of individual franchisees, influence franchisees to achieve the best possible outcomes, and understand the franchisee’s perspective.
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Ability to manage deadlines, constantly changing priorities, and multiple problems/issues occurring simultaneously and all requiring immediate attention.
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Field marketing, multi-unit retail, and previous experience working with franchisees is preferred.
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Strong analytical abilities and understanding of a franchise business model.
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Ability to develop a complete marketing plan with solid financial accountability.
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Experience with a mix of traditional and digital marketing channels, and knowledge of creative/branding process at client or agency side preferred.
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Knowledge of marketing and advertising principles and practices; ability to apply these principles and practices in the development and communication of marketing/advertising programs.
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Ability to influence decisions using consumer and business insight to drive results.
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Planning skills, such as identifying and sequencing action steps to achieve goals while considering possible risks.
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Ability to build effective relationships across all levels, exchanging information freely and dealing well with differences of opinion or confrontation.
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Flexibility, a positive attitude, enthusiasm, and excellent problem-solving skills required.
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Ability to work independently and with teams.
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Ability to mentor and manage direct reports.
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Ability to lift up to 20 pounds is required.
This is a fully remote role based in Toronto, Canada. Working remotely will require reliable, secure internet. Travel to the United States will be required several times per year. Travel is required to markets across Canada and will include multi-day travel based on meeting schedules.
We Are Kind
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Treat others the way you would like to be treated. Be humble, act honorably, and express gratitude. Respect and value everyone’s role in our company’s success.
We Exceed Expectations
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Innovate; be curious about what’s possible. Be adaptable and eager to respond to challenges. Collaborate and work together to achieve our goals. Strive for greatness and inspire others by your example. Be proactive. Seek continuous improvement.
We Focus on Execution
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Make decisions with the belief it can be executed in 6,000 salons. Focus on impact of key brand measures. Prioritize ability to execute quickly.
We Keep it Simple
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Set clear expectations. Make things easy to understand and execute. Stay focused on what’s most important.
We Listen and Earn Trust
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Be respectfully honest; react thoughtfully. Respond quickly – 24 hours or less and remember that personal contact is always best. Be transparent through open communication and candid conversation. Be willing to admit mistakes and fix them. Listen generously: Seek to understand other’s perspectives. Act with integrity. Always. Even when no one will know.
We Make it Fun
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Smile! Find opportunities to laugh. Celebrate accomplishments and recognize the contributions of others. Approach people and situations with a positive attitude. Build a sense of community where everyone enjoys coming to work every day.
We offer a competitive salary, health benefits, wellness programs, a company-matching RRSP and tuition reimbursement but some perks that set us apart are:
A focus on your development. We want to know what your dreams and aspirations are and hope to find ways of Great Clips helping you along in your journey. Your personalized development plan will create a path for your growth and promotion potential.
A GREAT culture. One of the most frequent compliments you will hear about Great Clips from employees, franchisees and business partners alike is that Great Clips has a GREAT culture. Our belief is that we are strongest together and therefore find it important to have an inclusive, diverse work culture. Though we embrace our differences, we all share in our 6 core values; we are kind, we listen and earn trust, we keep it simple, we focus on execution, we exceed expectations, and WE MAKE IT FUN.
A spirit of ideas and innovation. Here at Great Clips, we have a competitive lead within our industry. Though we hold a strong position, we never stop pushing ourselves forward and continue to look for new ways of delivering a powerful and enduring brand.
With more than 4,400 franchised salons throughout the United States and Canada, Great Clips is the world’s largest haircutting salon brand. Our salon owners and corporate staff are dedicated to our salon communities with a focus on philanthropic and volunteer activities. Great Clips Inc. employees are passionate about what we do, and our technology team finds ways to use technology to make what we do even better.
Great Clips Inc. is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Great Clips Inc. participates in the US E-Verify program. With all new hires, we provide the Social Security Administration and, if applicable, the US Department of Homeland Security with information from each new employee’s Form I-9 to confirm work authorization. This role is not eligible for immigration sponsorship
