Lotus Group is proud to partner with a respected leader in the heavy truck and transportation industry as they search for a Sales Manager to lead and grow their Alberta sales operations. Reporting directly to the President & CEO, this individual will be responsible for driving sales performance, increasing market share, expanding business development efforts, and leading a team of sales professionals across multiple locations. The successful candidate will bring a strategic and customer-focused approach to sales leadership, with a proven ability to build strong relationships, develop high-performing teams, and execute growth initiatives that deliver measurable business results.
The successful candidate will be a hands-on leader who combines strategic thinking with strong execution, ensuring accountability, collaboration, and sustainable growth across the organization.
Role ResponsibilitiesSales Leadership & Strategy
- Lead and manage all new truck sales operations across vocational, highway, and fleet markets.
- Develop and execute annual sales strategies aligned with organizational growth objectives.
- Drive revenue growth, gross margin performance, market share expansion, and customer acquisition.
- Oversee sales forecasting, pipeline management, inventory alignment, and delivery execution.
- Establish clear sales objectives, performance expectations, and accountability measures for the sales team.
- Partner with OEM representatives to align product strategies, incentive programs, and market opportunities.
- Represent the organizations at key industry, municipal, fleet, and networking events.
Team Leadership & Development
- Lead, mentor, and develop a geographically dispersed team of eight sales professionals, a sales coordinator and marketing coordinator across Edmonton, Red Deer, and Grande Prairie.
- Recruit, coach, and retain high-performing relationship-based sales professionals.
- Conduct regular one-on-one meetings focused on performance, pipeline development, goal attainment, and professional growth.
- Identify skill gaps and implement structured sales training and development programs.
- Foster a culture of accountability, collaboration, customer focus, and continuous improvement.
- Ensure all team members are fully trained, equipped, and aligned with company expectations and sales processes.
Business Development & Market Expansion
- Develop and execute a structured business development strategy focused on expanding market presence and increasing market share.
- Oversee the team to ensure they identify, pursue, and secure opportunities within municipal, construction, refuse, fleet, and highway transportation sectors.
- Build and maintain strong relationships with strategic accounts and key decision-makers.
- Expand the organizations geographic reach and prospect coverage through proactive sales initiatives.
- Drive growth through new customer acquisition and strategic business development activities.
- Lead account penetration strategies for high-value prospects and fleet customers.
Customer Relationship Management
- Champion a consultative, solution-oriented sales approach focused on long-term partnerships.
- Ensure the sales team develops a deep understanding of customer operations, equipment applications, and total cost of ownership.
- Maintain strong customer retention through proactive communication, responsiveness, and issue resolution.
- Position the organization as a trusted advisor and strategic partner within the heavy truck industry.
Operational Excellence & Cross-Functional Collaboration
- Ensure disciplined CRM utilization, accurate forecasting, reporting, and sales process adherence through Salesforce.
- Drive accountability around truck order progression, delivery schedules, and customer commitments.
- Collaborate closely with Parts, Service, Finance, and Operations teams to deliver an exceptional customer experience.
- Promote strong communication and positive working relationships between departments to ensure organizational alignment and customer satisfaction.
- Monitor key performance indicators and implement corrective actions when required.
Measures of Success
Within the first 12 months, the successful candidate will:
- Assess, develop, and ensure the sales team is fully trained and operating at a high level of effectiveness.
- Increase market share by strengthening the sales pipeline and delivering measurable sales growth.
- Establish accountability around truck order progression, delivery timelines, and customer commitments.
- Generate the majority of growth through proactive business development and new customer acquisition efforts.
- Drive consistent and effective utilization of Salesforce to improve pipeline visibility, forecasting accuracy, and sales performance.
- Foster strong collaboration and positive working relationships between Sales, Service, Parts, and Finance departments.
Qualifications & Experience
- Minimum 5-7 years of leadership experience within heavy truck, commercial vehicle, transportation, equipment, or related industries.
- Proven success leading and developing sales teams while driving revenue growth and market expansion.
- Demonstrated experience in fleet sales, outside sales, and business development.
- Strong financial and business acumen, including forecasting, margin management, and sales planning.
- Experience building structured sales processes and holding teams accountable to performance expectations.
- Proficiency with CRM systems, with direct experience using Salesforce strongly preferred.
- Strong communication, negotiation, presentation, and relationship-building skills.
- Ability to travel throughout Alberta as required.
- Valid driver's license.
Preferred Qualifications
- Experience with Class 8 truck OEMs.
- Knowledge of vocational truck applications including construction, refuse, municipal, and heavy-haul sectors.
- Established network within fleet, municipal, or transportation markets.
- Experience managing RFP submissions, bid processes, and government procurement opportunities.
- Formal sales leadership training or management certification considered an asset.
Cultural Fit
The ideal candidate will:
- Be a relationship-focused leader who values long-term partnerships and customer success.
- Balance competitive drive with humility, collaboration, and team development.
- Lead by example through a hands-on and customer-focused approach.
- Demonstrate integrity, transparency, and strong business ethics.
- Be energized by growth, market expansion, and business development opportunities.
- Thrive in an entrepreneurial environment where accountability and results matter.
- Be committed to delivering a premium customer experience that reflects the company’s reputation for expertise and personalized service.
Compensation
A comprehensive compensation package including base salary, incentive compensation, mileage, benefits, and additional perks will be provided based on experience and qualifications.
We thank all interested applicants. Please note that only those applicants who meet the qualifications and requirements will be contacted.
Lotus Group provides Elevated Search, Recruitment and Human Resource services across Canada. With established client and talent networks spanning coast to coast, we know that employees are the power that fuel excellent organizations. Lotus Group is dedicated to being Canada’s most trusted provider of Elevated People Solutions.
For more information, visit www.lotus-group.ca
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Benefits:
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care
Work Location: In person
