Title: Salesforce Data Cloud Architect
Location: Toronto, ON (onsite)
Duration: 6 - 12+ months
Salesforce Architecture, Data Cloud, Marketing/CPRS domain knowledge
Looking for Consultants with Salesforce Data Cloud > Marketing cloud* (Marketing Technology*)
Job Summary:
Role Overview
The Data Cloud Architect is the senior technical authority for the Identity Resolution program, responsible for designing and governing the end-to-end Salesforce Data Cloud solution. This is a client-facing role requiring deep hands-on experience with enterprise-scale Data Cloud deployments in retail or consumer-facing industries. The Architect defines the resolution strategy — spanning deterministic, probabilistic, and household-level identity matching — and ensures the overall solution is technically sound, scalable, and fit for production at large customer graph volumes.
Key Responsibilities
· Design the end-to-end Data Cloud solution architecture — including unified profile schema, Data Model Objects (DMOs), Data Lake Objects (DLOs), and the identity resolution ruleset framework covering deterministic matching (exact email, phone, loyalty ID), fuzzy/normalized matching, and probabilistic scoring across incomplete or low-signal customer records.
· Define the identity resolution strategy for a multi-source retail environment — governing how identifiers from loyalty, POS, e-commerce, and digital behavioral channels are prioritised, weighted, and reconciled into a single authoritative customer profile.
· Configure and validate match rule thresholds in Data Cloud — balancing precision (avoiding false merges) against recall (maximizing graph coverage), with specific attention to household-level grouping logic where shared address, device, or payment signals are used to link individual profiles.
· Design the data ingestion architecture — defining batch versus near-real-time ingestion patterns, Data Service Credit optimization strategy, and source-to-target mapping standards for all contributing data streams.
· Establish technical governance standards for the offshore delivery team — architecture decision records, integration patterns, data quality thresholds, naming conventions, and configuration review sign-off before promotion to UAT or production.
· Lead technical solutioning sessions with client IT, data engineering, and analytics stakeholders — translating business identity and activation requirements into Data Cloud configuration and integration specifications.
· Own resolution quality benchmarking — defining match rate KPIs (deterministic rate, overall resolution rate, household linkage rate) and the methodology for measuring and reporting identity graph quality throughout the programme.
· Monitor and control Data Cloud credit consumption — defining ingestion frequency, profile unification cadence, and segmentation refresh schedules to manage cost as data volumes and use case scope expand.
Regards
Krishna
Pay: $70.00-$75.00 per hour
Work Location: In person
