Powered by Passion. United by Purpose. Build for Impact.
At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one.
We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose.
From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.
We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club.
Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities - and we’re just getting started.
This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves.
So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team.
** We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed, we encourage you to apply. Your unique perspective, transferable skills, and lived experience may be exactly what we’re looking for. **
Job Description
Department and Position Overview:
At MLSE Digital Labs, we are passionate about using technology to deliver a value centric experience throughout sports and entertainment, regardless of whether the customer is an internal or external consumer of what we build.
As part of Digital Labs, the Customer Data and Relationship Platforms team focuses on applying that approach by combining technology and data to improve the interactions that we have with our customers. This directive is critical to both the ongoing success of MLSE's core business as well as the growth and expansion into new business opportunities.
MLSE is looking for a Senior Salesforce Loyalty Cloud Administrator/Developer to support the administration, configuration, development, integration, and ongoing optimization of our Salesforce ecosystem, with a strong focus on Salesforce Loyalty Cloud / Loyalty Management. This role blends the hands-on responsibilities of a senior Salesforce administrator and Salesforce developer, and will work closely with business stakeholders, Business Analysts, Salesforce Admins, Developers, Architects, Marketing, Partnerships, Membership, Fan Experience, and Data teams to deliver scalable loyalty capabilities that deepen fan engagement across MLSE's brands, venues, digital products, and partner experiences.
The successful candidate will bring deep Salesforce platform experience and extensive hands-on experience implementing, supporting, and enhancing Salesforce Loyalty Cloud / Loyalty Management, including member administration, program setup, loyalty currencies, tiers, accrual and redemption rules, rewards, benefits, vouchers, promotions, referrals, partner administration, data integrations, and loyalty-triggered customer journeys.
Position Type: Freelance Role
Contract Length: 1 year
Range of Responsibilities:
Own the day-to-day administration, configuration, development, troubleshooting, and continuous improvement of Salesforce Loyalty Cloud / Loyalty Management and related Salesforce platform capabilities.
Partner with BAs, Developers, Admins, Architects, Product Owners, Marketing, Partnerships, Membership, Fan Experience, and Data stakeholders to translate business requirements into scalable Salesforce solutions.
Design, configure, develop, test, deploy, and support loyalty capabilities including program setup, member management, point and non-point currencies, tiers, accrual rules, redemption rules, benefits, vouchers, promotions, gamification, referrals, partner administration, and member lifecycle workflows.
Create and maintain Salesforce processes that address business and user requirements using a combination of declarative configuration and custom development, including Flow, validation rules, approval processes, dynamic forms, Lightning pages, Apex, Lightning Web Components, SOQL/SOSL, and Salesforce APIs.
Support integrations between Loyalty Cloud and MLSE's broader customer data and relationship platform ecosystem, which may include Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud/Data 360, Experience Cloud, ticketing, identity, payment, mobile app, venue, and partner systems.
Build and support loyalty event and transaction ingestion processes, transaction journals, member profile updates, point balance updates, tier movement, reward issuance, voucher redemption, and exception handling across connected systems.
Support loyalty-triggered communications and journeys by enabling reliable data flows and event signals to Marketing Cloud / Marketing Cloud Next, Journey Builder, and related marketing activation tools.
Perform Salesforce administrative functions including user maintenance, permissions, roles, profiles, permission sets, queues, reports, dashboards, list views, page layouts, data imports, data exports, object configuration, and release preparation.
Design and develop customer solutions that improve sales, marketing, service, membership, fan engagement, and loyalty program performance.
Investigate platform errors, integration failures, data discrepancies, automation issues, and user-reported incidents; determine root cause and deliver sustainable fixes.
Support CRM and loyalty data migration, integration, reconciliation, data quality, data governance, data privacy, and data health efforts.
Follow MLSE best practices for solution design, code creation, documentation, peer review, testing, deployment, and ongoing platform support.
Participate in end-to-end solution delivery including discovery, solution design, technical design, system mockups, feature development, test planning, test automation where appropriate, release management, and post-launch support.
Utilize current Salesforce releases and platform capabilities to recommend improvements, reduce technical debt, and increase business value.
Assist in training, documentation, enablement, and support for Salesforce business users and loyalty program operations teams.
Provide thought leadership, process guidance, and mentorship to Salesforce Administrators and cross-functional delivery partners.
Contribute to project planning, estimation, prioritization, and roadmap discussions for Salesforce and loyalty platform initiatives.
Assets and Qualifications
Any combination of the following:
Meaningful professional experience and/or education in Salesforce administration, Salesforce development, CRM platforms, marketing technology, customer data platforms, loyalty programs, or related technology disciplines.
Extensive hands-on experience with Salesforce Loyalty Cloud / Loyalty Management, including implementation, configuration, support, enhancement, and integration of loyalty program capabilities.
Strong Salesforce administration experience, including security model, user maintenance, permissions, flows, reports, dashboards, data management, configuration, automation, and production support.
Strong Salesforce development experience with Apex, Lightning Web Components, Salesforce APIs, third party APIs, SOQL, SOSL, and platform integration patterns.
Experience designing and supporting loyalty program mechanics such as member enrollment, points accrual, points redemption, tier qualification, benefits, rewards, vouchers, offers, promotions, referrals, partner rewards, and lifecycle communications.
Experience with Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud/Data 360, Experience Cloud, or Commerce Cloud is an asset.
Experience integrating Salesforce with external enterprise systems through REST/SOAP APIs, MuleSoft, middleware, event-driven architecture, batch processes, or real-time data services.
Experience with CRM data migration, data modeling, data quality, deduplication, consent/privacy considerations, data reconciliation, and ongoing data health management.
Knowledge of SDLC and end-to-end solution delivery, including business analysis, solution design, development, testing, deployment, monitoring, documentation, and continuous improvement.
Experience with tools such as Data Loader, Import Wizard, Export Tools, Workbench, Visual Studio Code, Salesforce CLI, GitHub, Azure DevOps, CI/CD pipelines, and sandbox/release management.
Experience with XML, JSON, HTML, CSS, JavaScript, database query skills, SOAP and REST APIs, and MVC design patterns is an asset.
Experience in sports, entertainment, membership, subscription, retail, ticketing, venue, hospitality, commerce, or consumer loyalty environments is an asset.
Salesforce certifications or credentials seen as an asset:
Salesforce Certified Administrator
Salesforce Certified Advanced Administrator
Salesforce Certified Platform App Builder
Salesforce Certified Platform Developer I and/or Platform Developer II
Salesforce Certified JavaScript Developer I
Salesforce Marketing Cloud, Data Cloud/Data 360, Integration Architecture, Sharing and Visibility, or Data Architecture credentials
Salesforce Loyalty Management credential, accreditation, Trailhead learning, or equivalent hands-on implementation experience
Additional Salesforce certifications are a bonus
Trailhead Ranger status is an asset
Job Posting Compensation Range/Rate:
Freelance Rate
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At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. This email is only for accommodation requests. Resumes sent to this email address will not be considered.
