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Food Service Director

Fresh Direct Produce
Vancouver, BC

Quick apply

Job details

6 days ago

Skills

Pricing
Sales
Change management
Leadership
Communication skills

Full job description

We are seeking a strategic and results-driven Director of Food Service to lead the growth and integration of our Food Service division following the recent acquisition of Yen Bros Food Service. This role will be instrumental in unifying operations between Yen Bros and Islands West Produce, while building a scalable platform for sustained growth across the Lower Mainland, Vancouver Island and into new territories.

The Director of Food Service will own the commercial strategy, lead and develop the sales organization, and drive revenue growth through both existing customer expansion and new market penetration.

Responsibilities include:
Strategic Leadership & Growth

Develop and execute a comprehensive Food Service growth strategy across Vancouver Island and adjacent markets
Identify and pursue expansion opportunities into new geographic territories and customer segments
Establish short- and long-term sales targets aligned with overall company objectives
Partner with executive leadership to align Food Service strategy with broader organizational goals

Integration & Business Optimization

Lead the collaborative integration of Yen Bros Food Service and Islands West Produce to build an industry-leading Food Service platform.
Align pricing strategies, service models, and go-to-market approaches across both businesses
Identify and implement operational efficiencies to support scalable growth while leading organizational alignment and change management initiatives.
Ensure a seamless customer experience throughout the integration process

Sales Leadership & Team Development

Lead, coach, and develop the Sales Managers and Food Service sales team
Build a high-performance sales culture focused on accountability, customer service, and results
Recruit, onboard, and retain top sales talent to support growth objectives
Establish clear KPIs, performance metrics, and reporting structures

Customer & Market Development

Strengthen relationships with key accounts and strategic customers
Expand share of wallet within existing accounts through cross-selling and value-added solutions and strategic category development
Identify emerging market trends, customer needs, competitive dynamics and opportunities for geographic and category expansion
Represent the company within the Food Service community and industry networks

Execution & Performance Management

Drive consistent execution of sales plans and initiatives across both locations
Monitor and analyze sales performance, margins, customer profitability and pricing strategies
Collaborate with operations, procurement, and logistics teams to ensure service excellence
Lead regular business reviews utilizing sales analytics, customer insights, and market data to provide strategic recommendations and insights to senior leadership

Requirements include:

8–12+ years of progressive leadership experience in Food Service distribution or a related industry
Proven track record of driving profitable sales growth and building high-performing teams across multi-site operations
Strong understanding of broadline distribution, pricing strategy, and customer segmentation
Experience leading through integration, transformation, or significant change is an asset
Demonstrated ability to think strategically while executing tactically
Excellent leadership, communication, and relationship-building skills

Key Competencies:

Strategic thinking and commercial acumen
Leadership and team development
Change management and integration expertise
Customer-centric mindset
Results-oriented with strong accountability
Ability to operate effectively in a fast-paced, growth-focused environment

Why Join Us

This is a unique opportunity to play a leadership role in shaping the future of a growing Food Service platform. You will have the autonomy to build, lead, and scale a high-impact division while working alongside an ambitious leadership team committed to growth and excellence.

Quick apply

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