About Lori Beds
Lori Beds is a fast-growing direct-to-consumer furniture company best known for our space-saving Murphy beds. We design products that help people make better use of their homes, without sacrificing comfort, quality, or style. We're a profitable founder-led business with approximately $15 million in annual revenue and ambitious plans to grow significantly over the next several years.
Our products typically sell for $2,000–$5,000 and represent a highly considered purchase. As we expand our product line and invest heavily in a world-class digital customer experience, we're looking for an experienced operator to own the continuous management, optimization, merchandising, and long-term evolution of our online store.
The Role
We are looking for a Director of eCommerce & Product Marketing to own the digital commercialization and full lifecycle of our products online. This role sits at the intersection of digital product management, website UX, ongoing conversion optimization (CRO), asset creation, and launch execution.
You will be responsible for ensuring our products are beautifully presented, flawlessly merchandised, effortlessly easy to configure, and constantly optimized to convert throughout their entire lifecycle—not just during a launch window.
- This is not a paid media role. Our growth team handles the traffic; you own the destination.
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This is not a traditional brand marketing role. You must care deeply about customer psychology, clear information hierarchy, and revenue metrics.
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This is not a high-level corporate strategy role. This is a hands-on leadership role for a sharp operator who loves turning great physical products into exceptional, frictionless digital shopping experiences.
You will work directly with the founders and collaborate closely with growth, operations, product development, customer experience, and web development teams.
What You'll Own
1. Ongoing Website Experience & Optimization
- Act as the internal "product owner" for the storefront, ensuring a premium, cohesive, and modern customer experience across all key pages.
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Analyze customer behavior, heatmaps, and funnel data to identify friction points; build and run a continuous pipeline of A/B tests to improve conversion rate and Average Order Value (AOV).
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Manage the relationship with our web developers to translate site optimization ideas into functional, clean features and updates.
2. Continuous Digital Merchandising
- Maintain and constantly improve the day-to-day shopping experience, including navigation, product collections, and cross-selling/bundling strategies.
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Simplify how customers interact with our product variations and configurations, ensuring that dimensions, assembly, and materials are intuitively understood.
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Continuously audit and iterate on existing Product Detail Pages (PDPs) to maximize revenue potential long after the initial product launch.
3. Lifecycle Product Marketing & Messaging
- Translate product features, materials, and functional benefits into compelling, clear customer-facing copy and storytelling.
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Deeply understand customer hesitations regarding high-consideration furniture purchases (e.g., installation, space requirements, financing) and build targeted content to resolve them.
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Create and maintain buying guides, comparison charts, interactive tools, and FAQs that guide customers from initial research to a confident purchase.
4. Product Launches & Commercialization
- Lead the digital go-to-market process for new product introductions and major design updates.
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Define content requirements, establish project timelines, and coordinate with cross-functional partners to ensure launch assets are deployed flawlessly and on time.
5. Creative Asset Direction
- Define and map out the photography, video, 3D renderings, GIFs, and infographics required to support both new launches and ongoing site optimizations.
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Write concise briefs for photographers, designers, and editors, ensuring final creative assets satisfy both commercial conversion needs and brand aesthetic standards.
What Success Looks Like
Within your first year:
- Core PDP conversion rates and digital merchandising strategies show measurable, data-backed improvement.
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Product launches and site optimization updates move seamlessly from concept to reality without being founder-dependent.
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Our digital product presentation significantly reduces customer confusion around options and configurations before checkout.
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Creative asset requests are built further in advance, turning asset production into a proactive, structured machine.
What We're Looking For
Required:
- 5+ years of experience in eCommerce management, digital merchandising, product marketing, or digital product management.
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Physical Product Experience: Proven track record working with physical consumer goods, ideally within high-consideration, premium, or complex categories.
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Full-Funnel Thinking: A strong grasp of customer psychology, eCom analytics, and how to structure page hierarchies to guide considered purchase decisions.
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Comfort with Execution: The unique ability to smoothly transition between high-level strategy and rolling up your sleeves to write a copy hook or review QA details on a page before it goes live.
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Project Management & Communication: Excellent written communication and the organization skills required to lead cross-functional projects.
Preferred:
- Deep experience with Shopify and modern eCommerce technology stacks.
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Background in industries such as furniture, home goods, home organization, or high-end appliances.
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Experience directing creative teams, designers, and web developers to build high-converting landing pages or features.
You Might Be a Great Fit If...
- You can open up a live product page and immediately see exactly what's missing, what's confusing, and what changes would lift revenue.
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You are comfortable designing a page wireframe, editing copy, briefing a photoshoot, and collaborating with a developer to stick the landing.
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You care just as much about conversion rates and analytics as you do about clean, premium design aesthetics.
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You've felt bottlenecked in a larger corporate structure and are hungry for a high-impact, autonomous role where your changes directly move the needle.
Location & Compensation
- Location: Remote within the United States or Canada. Occasional travel for planning sessions and content production may be required.
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Compensation: Competitive salary, performance bonus opportunity, retirement account, health benefits, and long-term growth potential matching our ambitious scaling goals.
