The Campaign Manager is the operational engine behind Fluevog’s marketing and campaign execution. This role exists to make things happen: to take the creative vision, the digital priorities, and the business highlights set by leadership, and turn all of it into organized, on-time, on-brand execution across every channel and touchpoint.
What we need is someone who is exceptionally organized, a strong writer, and genuinely skilled at getting things done in a creative environment where timelines, deliverables, and people all need to be actively managed. This person keeps the calendar moving, the teams aligned, and the campaigns landing.
The right person for this role is part project manager, part copywriter, and part cat herder. They are comfortable chasing down creative people for deliverables, holding teams accountable to timelines without losing relationships, and stepping in wherever something is about to fall through the cracks. A love of writing, a feel for the Fluevog brand, and a genuine bias for action are what make this role work.
This role is in-office, in our Water Street Vancouver HQ.
Own and maintain the central campaign and content calendar across Creative, Ecommerce, and Retail, keeping all teams aligned on priorities and timelines
Lead the biweekly campaign planning meeting as the meeting owner, coordinating input from Creative, Ecommerce, Retail, and Merchandising
Drive seasonal campaign execution from brief to launch, tracking deliverables, flagging risks early, and keeping everything on schedule
Coordinate asset requests with the Creative team, ensuring the Graphic Designer and Brand and Style Lead have clear briefs and enough lead time to deliver
Write copy across channels including blog posts, social captions, email and SMS campaigns, retail signage, contest copy, and community content
Channel the Fluevog brand voice confidently and accurately, including the ability to translate John’s creative vision into copy that is compelling and accessible without losing what makes it distinctive
Brief and coordinate any outsourced copywriting, ensuring their output integrates seamlessly into the campaign workflow
Maintain messaging consistency across all touchpoints, from the VogBlog to in-store to Instagram
Coordinate retail marketing execution including window campaigns, in-store signage, swag, vinyls, stickers, packaging materials, and print orders
Manage printer and production vendor relationships, overseeing proofing, quantities, and delivery timelines
Support contest coordination, community initiatives, events such as Flummunity Fest, and seasonal activations end-to-end
Identify gaps in workflow or communication between teams and step in to close them before they become problems
Act as the central coordination point between Creative, Ecommerce, and Retail on all campaign-related matters
Communicate campaign details, timelines, and marketing materials to retail stores clearly and on time
Work with the Merchandising and Supply Chain team to incorporate product arrival timelines into the campaign calendar
Reduce the communication load on other team members by owning follow-up, status tracking, and cross-departmental coordination
Post-secondary education in Marketing, Communications, English, Journalism, or a related field is an asset
Equivalent hands-on experience in a campaign, content, or marketing operations role will be considered
Demonstrated experience in campaign coordination, marketing operations, or a cross-functional execution role
A strong copywriting portfolio with examples of brand voice work across multiple channels
Proven ability to manage multiple projects, competing timelines, and a wide range of stakeholders simultaneously
Experience briefing and coordinating freelancers or external vendors
Background in retail, fashion, or creative industries is a strong asset
Exceptional organizational skills: this person knows where everything is, what is due when, and who needs to be told what
Strong copywriting ability with a clear, adaptable voice and a genuine feel for brand tone
Outstanding cross-functional collaboration skills: warm, persistent, and effective at getting things out of busy, creative people
Confident running meetings, managing follow-up, and holding timelines without needing to be the most senior person in the room
Proactive and self-directed: sees what needs doing and does it, without waiting to be asked
A genuine appreciation for the Fluevog brand, its community, and what makes it distinct
Personal style and an eye for fashion are genuinely valued here
Interest in AI tools and workflow optimization is an asset
The Campaign Manager is one of the key people responsible for how Fluevog shows up in the world. Every blog post, every piece of in-store signage, every campaign that goes out the door carries the brand with it. Success in this role means campaigns land on time and on brand, our stores feel supported, our community feels seen, and the creative vision actually makes it all the way to the customer.
You are one of the primary keepers of the Fluevog voice in written form. You take what is distinctive and special about this brand and make sure it comes through in everything we put out, without diluting it or making it generic.
You understand that every product campaign exists to connect a customer to a shoe they are going to love. You bring genuine enthusiasm for the product into your writing and your coordination work, because that enthusiasm is contagious and it shows.
Campaigns aren’t only for shoes! You help bring to life the campaigns and communications that build the Fluevog community: the contests, the events, the Flummunity initiatives, the Manager of the Year moments. These things matter, and you make them happen.
You own your calendar and your workload. You do not wait to be told what needs doing. You see the gap, you fill it, and you communicate what you are doing and why. That independence is what makes this role work.
You write like a person, not a press release. You communicate directly with your teammates, flag problems early, and bring your actual self to the work. The Fluevog brand is built on authenticity, and so is this role.
Reports to: Creative Director
Dotted Line to: Ecommerce and Digital Marketing Director
Individual contributor role with no direct reports
Briefs and coordinates the freelance copywriter as part of campaign execution
Coordinates deliverables from the Graphic Designer and Brand and Style Lead without direct management authority
Physical Requirements: Standard office environment with periods of computer work.
Work Hours: Full-time, in-office role based at HQ in Vancouver, BC.
Flexibility required during campaign launches, seasonal deadlines, events, and activations.
